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-worth of mobile-phone credit. The push runs across 330ml cans and 500ml bottles of Fanta, Dr Pepper and Sprite
US relationship marketing company Marketing1to1/Peppers and Rogers Group this week opens its first...US relationship marketing company Marketing1to1/Peppers and Rogers Group this week opens its first European operation in the UK. Since its start-up in 1993 in Connecticut, co-founders Don Peppers and Dr Martha Rogers have become gurus of customer relationship management after publishing ...
LONDON – Carlson Marketing has appointed Steve Luengo-Jones as the new head of Peppers & Rogers...including British Airways, Avis, Thorn EMI, ERA Technology, GM and EDS. In his new role at Pepper ...
LONDON - Lever Faberge is targeting women around the UK through different social events, such as Ann Summers parties and Women's Institute meetings, with a sampling campaign to promote Lily and Riceflower Comfort Vaporesse ironing liquid.
Don Peppers is often referred to as an evangelist. This is partly because he fits the image...Don Peppers is often referred to as an evangelist. This is partly because he fits the image ... . But when Peppers was in London last week, he wasn t preaching the Gospel ( I go to church but I m not overly religious, he says). No, Peppers vision is what he calls one-to-one marketing ...
47m was spent on DR radio - measured as those campaigns that included a telephone number as a call ... Howard. To aid advertisers in their quest for the perfect DR radio ad, the DMA and BT have got ... in research into new DR media and is working with Maiden Outdoor on evaluating a number of DR posters ...
LONDON – McCann-Erickson Manchester has poached the Mail on Sunday's Bev Jones as direct response director.
Barnardo's is using direct mail to help increase donations to fund its new Dr B's initiative - a...donations generated by this mailing will go straight to the Dr B's project. The menu card describes some of the benefits that Dr B's provides for people with disabilities. These include: "Confidence building ... of marketing and communications, said: "Dr B's is a success story: not only does it provide job skills ...
LONDON - Dr Oetker's pizza brand Ristorante is running a new sampling campaign, including a press
Dr Oetker has hired experiential agency RPM to handle its promotional work for Onken Natural Yogurt
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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