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Dr Pepper 'the status takeover' by Lean Mean Fighting Machine

Dr Pepper has its own bespoke Facebook app, by Lean Mean Fighting Machine, which it claims...The app gives users the chance to win 1000 every week, if they choose to let Dr Pepper update their Facebook status on their behalf. The updates are chosen at random from a bank of embarrassing options and the more embarrassing the user allows the update to be, the better their chance of winning the cash ...

Lean Mean Fighting Machine could lose Coke after Dr Pepper Facebook fiasco

Lean Mean Fighting Machine is in danger of losing the digital advertising accounts for Dr Pepper...Coca-Cola, owner of the Dr Pepper brand, launched the May promotion which resulted in a 14-year ... that the Dr Pepper promotion on Facebook posted an offensive status update. "We apologise for any offence ... ,000 if they allowed Dr Pepper to take control of their status updates. The updates were chosen at random from a ...

Co-op partners O2 for location-based ad campaign

The Co-op has joined O2's proximity marketing scheme 'You Are Here' and will offer bottles of Dr

Dr Martens sets sights on fashion positioning

Footwear manufacturer Dr Martens is preparing to relaunch as a broader British fashion brand...as it targets markets in Asia and the US. Simon Jobson, marketing director, Dr Martens, said: "Dr Martens has ... connected people who have grown up with the brand feel about it." Jobson joined Dr Martens in November ... . In March last year, Dr Martens unveiled a major digital push to mark its 50th anniversary. As part ...

Schweppes family deals with alien presence

and buying. Shelley Norris, marketing manager for Sprite, Schweppes and Dr Pepper explained: "This new ...

Top 10 marketing mishaps of 2010

. Dr Pepper s blue period Dr Pepper was left in a fizz after running a promotion on Facebook ... mother saw the post, with its reference to porn, and complained to Dr Pepper s owner, Coca ... lost both the Dr Pepper and Coke Zero ad business . Somewhat unfortunately the activity was part of a ...

Dr Martens signs Agyness Deyn to flag up British roots

Dr Martens is aiming to benefit from a resurgence in the popularity of British products...of British youth and subculture. The activity is intended to promote Dr Martens' British heritage ... or crush, as well as their first pair of Dr Martens shoes. The footwear brand is creating a social media map of 'first experiences', to which consumers will be invited to contribute. Dr Martens will also ...

Dr Oetker supports X Factor pizza with £2m campaign

Dr Oetker is bringing out an X Factor branded pizza, backed by marketing spend of £2m...Wyatt, Dr Oetker marketing manager, said: "The X Factor is one of the biggest and most anticipated TV ... ' eating occasion." Dr Oetker has launched the pizza in conjunction with Freemantle Enterprises (FME ... and pepperoni. Dr Oetker has previously launched a limited edition football-branded pizza looking to cash ...

Unilever tops 2012 Marketing Society Awards nominations

ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...

McGarryBowen is hot in the US, but will it work here?

International, Disney, Reebok, Anheuser-Busch InBev, Chevron, Pfizer, Burger King, Sears, Dr Pepper Snapple ...

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