Search results for Dr Pepper

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Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address

Changing Families in Changing Circumstances

01 Jan 1996 | by Dr Nick Buck & Professor Jonathan Gershuny

Dr Nick Buck & Professor Jonathan Gershuny, ESRC Research Centre on Micro-Social Change in Britain

Marketing League Table: Sales promotion - Sales promotion leagues

10 Oct 2007

such campaign was his agency's 'Get up and play' work for Fanta, Sprite and Dr Pepper, in which 10 Nintendo Wii ...

A critical analysis of methods of valuing brands and brand equity

15 Feb 2005 | by Dr RK Srivastava

published on brand equity measurement. Dr. R.K. Srivastava, Emeritus Professor at Bombay University

Building Brand Value through the Internet

01 Jun 2002 | by British Brands Group

, after the crash of the NASDAQ, many people disparage the Internet. Prof. Jan-Benedict Steenkamp and Dr

Advertising and Children

01 Dec 2002 | by Broadcasting Commission of Ireland

. Working paper from the BCI by Dr. Ruth-Blandina M. Quinn, Research Officer.

Children's Advertising Code: review of adult submissions received

01 Jun 2004 | by Dr. Ruth-Blandina M. Quinn

This marked the third stage of a process designed to culminate in the creation of a code on children's advertising in Ireland. This Phase 3 consultation document from the BCI is by Dr. Ruth-Blandina M. Quinn, Research Officer. Introduction On 19 April 2004, the Broadcasting Commission ...

Children's Advertising Code: review of adult submissions received

01 Mar 2004 | by Dr. Ruth-Blandina M. Quinn

This marked the second stage of a process designed to culminate in the creation of a code on children's advertising in Ireland. This Phase 2 consultation document from the BCI is by Dr. Ruth-Blandina M. Quinn, Research Officer. Introduction On 9 October 2003, the Broadcasting Commission ...

Detective marketing

01 Oct 2001 | by Stefan Engeseth

the punchline, but in essence it's all about taking the Peppers' One-to-One philosophy a step forward. And it ...

Adwatch (Feb 1) - Top 20 recall: First Choice

01 Feb 2012 | by Margaret Johnson, group chief executive, Leagus Delaney

commercials, and starburst-peppered retail ads, there was a holiday ad that interested me. It was a fairly ...

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