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Coca-Cola GB has created a digital game for its Dr Pepper brand, challenging teens to become...Dr Pepper hub. Vizeum brokered the deal with MTV. This is the first digital activity Coca-Cola GB has featured for its Dr Pepper brand since it came under fire in July last year for a controversial Dr Pepper social media campaign , which resulted in a 14-year-old girl's status update being hijacked ...
LONDON - Coca-Cola has rolled out the next stage of its teen-focused brand campaign for Dr Pepper...the chance to win 1,000 if they allow Dr Pepper to take control of their status update. The updates ... . In March Dr Pepper began re-running its its 'Nurse' and 'Over-friendly father' spots and also launched a ...
LONDON - Coca-Cola is taking its Dr Pepper brand into social media, using its "What's the worst...as brand content, and users will be invited to play the Dr Pepper Status Takeover challenge. Users who ... , with Dr Pepper re-running its 'Nurse' and 'Over-friendly father' spots. Coca-Cola has also agreed a three-year deal to sponsor the Tidal Wave ride at Thorpe Park theme park, introducing Dr Pepper branding ...
Coca-Cola is reviewing its approach to digital marketing after a Facebook campaign for Dr Pepper...The campaign by Coca-Cola, which owns the Dr Pepper brand, resulted in a 14-year-old girl s status ... relationship with the agency. The spokeswoman added: 'It has been brought to our attention that the Dr Pepper promotion on Facebook posted an offensive status update. We apologise for any offence caused ...
The Co-op has joined O2's proximity marketing scheme 'You Are Here' and will offer bottles of Dr
children are involved with these: this is not true. Our work with Dr Pepper only includes young people over the age of 16 who love Dr Pepper. "Our work with Cheese Strings was through our Family Panel and only ... brands, including Fanta and Dr Pepper. With each campaign Dubit has engaged brand ambassadors aged 16 ...
Running across 330ml cans and 500ml bottles of Fanta, Dr Pepper and Sprite, Coca-Cola claims it is an industry first, with the promotion valid across all mobile networks. In stores now, the activity will run for approximately one month, depending on stock. Each can and bottle will carry a unique code, the first of which ...
and Dr Pepper. Sleight left at the beginning of Coca-Cola's major pan-European restructure, which has ...
The two parties have, according to sources, "mutually agreed" to end their relationship after a social media campaign for Dr Pepper went awry . The opt-in campaign resulted in a 14-year-old girl's status being hi-jacked and a reference to a pornographic movie inserted in its place. The status ...
LONDON - Dr Martens is planning its biggest digital marketing push to date as it looks to modernise.... It aims to celebrate Dr Martens' rich association with fashion, culture and music during its half ... videos for the songs. Three tracks and videos will be available for download exclusively from the Dr ... Roses and the Pogues' 'Dirty Old Town' performed by Black Rebel Motorcycle Club. In the past, Dr ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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