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LONDON - Dr Pepper will be back on TV screens for the first time in four years as new marketing...campaign and this summer a new Dr Pepper pack design will incorporate the tagline. The award ... director for Coca-Cola Great Britain said: Dr Pepper continues to inspire real love amongst its current loyal drinkers, but we want the next generation of brand fans to know and love Dr Pepper just as much ...
Dr Pepper brand. The ads feature a teenage boy hitting it off with twin girls, with the line Pull...Cadbury Schweppes hopes to score with consumers using a pounds 1.5m two-timer promotion for its Dr Pepper brand. The ads feature a teenage boy hitting it off with twin girls, with the line Pull one get one free . Customers finding the word win under their ring-pull or bottle lid ...
Dr Pepper is sponsoring MTV show Punk'd, presented by Hollywood actor Ashton Kutcher. A five
largest non-cola, soft-drink brand, Dr Pepper, with the aim of replicating its overseas success in the UK....s fourth largest non-cola, soft-drink brand, Dr Pepper, with the aim of replicating its overseas success in the UK. In the UK, Dr Pepper is estimated to account for less than 0.5 % of the carbonated soft-drinks market. But CCSB hopes to tap into Dr Pepper s success abroad. In the US, it outsells Diet Pepsi ...
to create the first local work for Dr Pepper outside the US....Coca-Cola Great Britain has reinforced its think local, act local strategy by appointing Mother to create the first local work for Dr Pepper outside the US. The business, snatched from Rainey Kelly Campbell Roalfe/Y s last ad, created in Y s New York office, was based on the film Titanic ...
Dr Pepper is to market its on-pack American Pie II promotion to UK teenagers through a deal
Schweppes is backing its Dr Pepper brand with a new pounds 7.5m TV campaign in an attempt...Schweppes is backing its Dr Pepper brand with a new pounds 7.5m TV campaign in an attempt to maintain the rapid growth of the brand. The new campaign, which uses the To try it is to love it strapline, has a prison theme. In one execution, a prisoner is so afraid of the taste of Dr Pepper ...
and adult soft-drinks portfolio, which includes Fanta, Sprite, Powerade, Lilt and Dr Pepper.
Schweppes is continuing its focus on its core brands, Schweppes, Dr Pepper and Oasis, with a 50...Schweppes is continuing its focus on its core brands, Schweppes, Dr Pepper and Oasis, with a 50% hike in marketing budget for 1997 and a new pounds 3m TV campaign for Oasis. The soft drinks giant has committed itself to maintain at least pounds 10m investment across its brands each year ...
Cadbury Schweppes Dr Pepper/7-Up division has acquired the Slush Puppie Corporation for dollars 16...Cadbury Schweppes Dr Pepper/7-Up division has acquired the Slush Puppie Corporation for dollars 16.6m (pounds 11.2m). Slush Puppie, which manufactures frozen carbonated drinks as well as CaFreezo frozen cappucino and Thelma s soft frozen lemonade, had net sales of dollars 25m (pounds 16.9m) in 1999. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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