Coca-Cola hires ex-Unilever chief as brand boss
14 Jul 2004 | by Mark Sweney
and adult soft-drinks portfolio, which includes Fanta, Sprite, Powerade, Lilt and Dr Pepper.
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School Reports 2011: Lean Mean Fighting Machine
05 Sep 2011 | by Staff
So, your new client Coca-Cola has asked you to create an engaging Facebook campaign for Dr Pepper...in Lean Mean Fighting Machine losing its Coca-Cola client. The agency had picked up the Dr Pepper account ...
Coke adds media to roster overhaul
29 Sep 2000 | by JENNY WATTS
-ranging rethink that will also see the Schweppes and Dr Pepper creative accounts put up for review....wide-ranging rethink that will also see the Schweppes and Dr Pepper creative accounts put up for review. Both Schweppes and Dr Pepper are handled by Rainey Kelly Campbell Roalfe/Y s UK marketing department ... by the company away from its parent global image to a local programme. Y s last work for Dr Pepper was a ...
Schweppes doubles core spend
19 Jun 1997 | by DANNY ROGERS
Schweppes is continuing its focus on its core brands, Schweppes, Dr Pepper and Oasis, with a 50...Schweppes is continuing its focus on its core brands, Schweppes, Dr Pepper and Oasis, with a 50% hike in marketing budget for 1997 and a new pounds 3m TV campaign for Oasis. The soft drinks giant has committed itself to maintain at least pounds 10m investment across its brands each year ...
School Reports 2012: Lean Mean Fighting Machine
02 Apr 2012
centred on a Facebook hijack promotion for Dr Pepper that went horribly wrong and is probably best
Co-op partners O2 for location-based ad campaign
03 May 2011 | by Ed Owen
The Co-op has joined O2's proximity marketing scheme 'You Are Here' and will offer bottles of Dr
World: My Portfolio - Bryan Buckley
19 Mar 2004
Bryan Buckley says. Unsurprising, then, that he worked on "emergency" for Dr Pepper. With the theme
NEWS BRIEFS
04 Jan 2001
Cadbury Schweppes Dr Pepper/7-Up division has acquired the Slush Puppie Corporation for dollars 16...Cadbury Schweppes Dr Pepper/7-Up division has acquired the Slush Puppie Corporation for dollars 16.6m (pounds 11.2m). Slush Puppie, which manufactures frozen carbonated drinks as well as CaFreezo frozen cappucino and Thelma s soft frozen lemonade, had net sales of dollars 25m (pounds 16.9m) in 1999. ...
Business Performance League 16 September 1996
20 Sep 1996
weeks ago came through, so too did news that the agency had prised the lucrative Dr Pepper account out...two weeks ago came through, so too did news that the agency had prised the lucrative Dr Pepper ... as well as Dr Pepper, which it only secured last year. It has now slipped outside the top ten ... = Young and Rubicam Dr Pepper 29.5* 6.0 23.5* 6 5 Foote Cone Belding Andrex ...
Coca-Cola rolls out on-pack promotion
21 Jul 2009
-worth of mobile-phone credit. The push runs across 330ml cans and 500ml bottles of Fanta, Dr Pepper and Sprite
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
