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Unilever tops 2012 Marketing Society Awards nominations

ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...

Volkswagen brand chief Bernhard resigns from car maker

LONDON - Dr Wolfgang Bernhard, the Volkswagen brand chairman, is to leave the company by the end...May 2005. Dr Martin Winterkorn, chairman of Volkswagen, will now take over management of the brand ... of the Volkswagen brand. This move follows the resignation of chairman of the board Dr Bernd Pischetsrieder, he ...

Power 100 Marketers of 2008: 1-50

mean it is also one of the toughest. This year, Sleight has reinvigorated the Dr Pepper brand with its ...

Negative reviews drive sales, claims marketing expert

Speaking at the Social Marketing and iCommerce Summit in Monte Carlo, Don Peppers, founding partner of Peppers Rogers and well-known marketing author, said: "A negative review on a product website actually has a higher physical connection with a sale than a positive one." According to Peppers ...

Marketing's top five Jubilee initiatives

of the pepper sauce brand. A red, white and blue box, featuring diamond artwork, will house the bottle ...

MediaCom picks up LVG account

with ours in terms of experience, forward thinking and genuine passion for DR. Chris Hewitt, head ...

Seat UK ditches web agency for new online partner

The Volkswagen-owned Spanish car manufacturer is tendering for an agency to help create, deliver and maintain its electronic communications. Seat's online activities in the UK focus on its website , which highlights the Ibiza 5dr and SC, Leon, Altea family, Alhambra and forthcoming Exeo saloon and ST estate cars ...

WCRS scoops Anna for BMW April Fool ad

The ad featured a dog standing near a BMW with smoke rising from its hair. The copy claimed that the marque's new canine repellent alloy protection system, developed by Dr Hans Zoff, will deliver ... admit it. Bleary eyed on April 1. This one caught me out. Only as far as Dr Hans Zoff, mind you. A ...

Mark Ritson on Branding: the Aston Martin Cygnet is a brand abomination

. According to Aston Martin's chief executive, Dr Ulrich Bez, the Cygnet will 'apply Aston Martin design language, craftsmanship and brand values to a new segment of the market'. Dr Bez, have you lost your mind ... prescription of the brand? Can you be the same Dr Bez who, barely a year ago, said: 'There is nothing in my ...

Smart backs Fortwo with test drive campaign

features Matt Berry from Channel 4 drama series IT Crowd as the fictitious Dr Tridion, an irreverent ...

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