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CLOSE-UP: PICK OF THE WEEK

behind Doritos and Dr Pepper can go home now. Written and art directed by Adam Chiappe, Matthew Saunby...Matthew Cowen picks Bartle Bogle Hegarty s Twisted Original Levi s ads: From the music to the characters to the twist in the tail, these are everything a BBH Levi s ad campaign should be. The creatives behind Doritos and Dr Pepper can go home now. Written and art directed by Adam Chiappe, Matthew ...

NEW MEDIA CHOICE: Dr Martens

Site: Dr Martens...Site: Dr Martens Address: www.drmartens.com I recently became one of those beginner bikers - you know, the motorised variety that ineptly cut across you as you drive into work ... -the-top bike gear, I sought a middle ground. Dr Martens boots seemed ideal, so I had a gander at the web site ...

Dr Martens eyes brand extension

Iconic brand Dr Martens is considering a move into accessories and clothing as it seeks to re...developments, including personalising the Dr Martens tag attached to the back of the boot. The activity is part of a two-year plan to turn around the brand after it made losses of £24m in 2002. Dr Martens ...

Dr Martens puts focus on London

Dr Martens is putting London at the centre of its first promotional activity in four years...will drive traffic to the Dr Martens website, www.drmartens.com, where the documentaries can be viewed ...

Industry@Saatchi lands Dr Martens

Dr Martens, the iconic boot brand, has appointed Saatchi & Saatchi's research and development arm...Dr Martens is the division's first client. It will work with the brand over the next three years ... @Saatchi will develop a strategic marketing programme for Dr Martens and will recommend how the brand should invest its spend. It will also work within the company, getting its employees to work "on brand". Dr Martens ...

Mustoes in debut work for Dr Martens

Mustoe Merriman Herring Levy is launching its debut work for Dr Martens next month with a global...Mustoe Merriman Herring Levy is launching its debut work for Dr Martens next month with a global ... of bare feet with those wearing the Dr Martens sandals. Next to the feet appear the words ugly ... with the line: Dr Martens has the cure. Jo Ford, the account director at Mustoe Merriman, said: Dr ...

Lowe, Gorgeous and BBH take top prizes at 2002 BTAA night

" Dr Pepper ad was disqualified for using a US production company. McCann-Erickson Manchester won ...

Dr Martens mulls clothing and accessory expansion

LONDON - Iconic brand Dr Martens is considering a move into accessories and clothing as it seeks...developments, including personalising the Dr Martens tag attached to the back of the boot. The activity is part of a two-year plan to turn around the brand after it made losses of £24m in 2002. Dr Martens ...

Goodstuff picks up Dr Martens account

Dr Martens has appointed Goodstuff to handle its global communications planning, ahead of a £5...Goodstuff, Dr Martens' PR agency, Exposure, and Industry@Saatchi will work on activity to support ... . The activity will support Dr Martens' investment in new product development, retail estate and marketing. In 2003, R Griggs, the owner of the Dr Martens brand, closed down three UK factories to move its ...

Walker Media swipes Dr Martens business

Walker Media has won its first piece of international business, adding the famous Dr Martens shoe...Walker Media has won its first piece of international business, adding the famous Dr Martens ... on the media planning and buying for the brand in the UK, after being chosen as media partner by Dr Martens ... network offers the best fit for the client. Georgiadis added that the Dr Martens account was a ...

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