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Paddy Power opens betting on brands debuting in soaps

10/1 Sprite 10/1 Dr Pepper 12/1 7Up ...

Unilever tops 2012 Marketing Society Awards nominations

ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...

McDonald's 'the big nothing' by Leo Burnett

to add nothing to their burgers besides salt and pepper.

Subway adds Reggae Reggae-branded spicy sub

The Reggae Reggae Chicken Sub, which contains the hot sauce and peppers, will launch this summer, but could become a permanent addition to the menu. Subway is backing the product with an ad campaign across TV, outdoor and radio, breaking next week. Roots, who was shortlisted for best reggae singer ...

Burger King targets summer eating with spicy Whopper

The Hot BBQ Whopper, which is expected to be priced at about 3.50, will roll out in restaurants this month. It comprises a flame-grilled beefburger, American cheese, barbecue sauce, lettuce, tomatoes and jalapeno peppers. The launch will be supported by a TV ad push, created by OPEN, a sister agency of DLKW ...

Domino's launches Levi Roots-inspired pizza

Domino's is rolling out its new Reggae Reggae pizza nationwide from April this year. It's uses the Jamaican reggae musician's original Reggae Reggae sauce and is topped with roast chicken, tomatoes, green peppers, pineapple and 100% mozzarella cheese. The pizza will be previewed for one week exclusively ...

KFC recruits female undergrads for Double Down butt campaign

meat chicken filets, two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese ...

Food Advertising Unit to study effect of ads on children

adviser Dr Susan Jebb, head of nutrition and health research at the Medical Research Council ...

Trading Places: This week's people moves in advertising, marketing and media

. The London School of Economics social psychology lecturer Dr Asi Sharabi has been hired to head the new ...

Helen Edwards on Branding: Whose brand is it anyway?

of Red Bull, Dr Martens and Krispy Kreme, his ultra-modernist manifesto counsels marketers to 'lose ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.