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Coke rolls out Dr Pepper digital game

Coca-Cola GB has created a digital game for its Dr Pepper brand, challenging teens to become...Dr Pepper hub. Vizeum brokered the deal with MTV. This is the first digital activity Coca-Cola GB has featured for its Dr Pepper brand since it came under fire in July last year for a controversial Dr Pepper social media campaign , which resulted in a 14-year-old girl's status update being hijacked ...

NEWS: Saatchis picks up Dr Pepper revamp

, Dr Pepper, to Saatchi and Saatchi...., Dr Pepper, to Saatchi and Saatchi. The agency is understood to have secured the business ... . Plans in the pipeline for Dr Pepper next year include TV advertising - which is likely to break ... working with an agency for some time. We are not launching a pitch for Dr Pepper. Tamara Ingram ...

NEWS: Saatchis puts Dr Pepper on TV

Saatchi and Saatchi has taken the Coca-Cola Schweppes Beverages brand, Dr Pepper, on to UK TV...Saatchi and Saatchi has taken the Coca-Cola Schweppes Beverages brand, Dr Pepper, on to UK TV ... , focus on the unusual world of Dr Pepper to the background of rave music. Both spots are intended to show the wacky and rewarding experience of drinking Dr Pepper. The mad Dr Pepper character ...

INTERNATIONAL GALLERY: Dr Pepper Y&R Mattingly

the similarity of a lot of advertising, then this Australian Dr Pepper campaign will strike a chord. Y s aim...If you ve ever taken two different commercials and swapped over the soundtracks to demonstrate the similarity of a lot of advertising, then this Australian Dr Pepper campaign will strike a chord. Y s aim was to develop Dr Pepper s unexpect campaign by running the two original spoofs with the right soundtracks ...

STOP PRESS: Dr Pepper to sponsor Punk'd

Dr Pepper is sponsoring MTV show Punk'd, presented by Hollywood actor Ashton Kutcher. A five

Y&R set to unveil first TV push for Dr Pepper

Young and Rubicam launches its first UK work for Dr Pepper next month with a pounds 3 million TV...Young and Rubicam launches its first UK work for Dr Pepper next month with a pounds 3 million TV ... mysterious, which we assume must be herself, but turns out to be a can of Dr Pepper. The endline ... , which was also apparent in the mad world of Dr Pepper campaign, created by Dr Pepper s former agency ...

Axl sues Dr Pepper over Guns N' Roses giveaway

LONDON - Dr Pepper has run into a legal battle with Axl Rose, who is claiming its recent Guns N...the Guns N' Roses brand. A letter to the Dr Pepper Snapple Group from Rose and Guns N' Roses lawyer Alan ... . Unfortunately, Dr Pepper has now magnified the damage this campaign has caused through its appalling failure ... in March he was "happy" to have Dr Pepper's support. Dr Pepper has issued the following statement: "For ...

Dr Pepper to offer all Americans free can of fizzy pop

NEW YORK - Soft drinks brand Dr Pepper owes every person in the US a can of soda -- and all because...In March, Dr Pepper said that it would give every man, woman and child in the US a free can ... , by logging on to the Dr Pepper website and registering their details. They will then be sent a coupon for a free can, which they can redeem at any retailer that sells Dr Pepper. Tony Jacobs, vice president ...

Schweppes backs new campaign

Schweppes is backing its Dr Pepper brand with a new pounds 7.5m TV campaign in an attempt...Schweppes is backing its Dr Pepper brand with a new pounds 7.5m TV campaign in an attempt to maintain the rapid growth of the brand. The new campaign, which uses the To try it is to love it strapline, has a prison theme. In one execution, a prisoner is so afraid of the taste of Dr Pepper ...

Schweppes doubles core spend

Schweppes is continuing its focus on its core brands, Schweppes, Dr Pepper and Oasis, with a 50...Schweppes is continuing its focus on its core brands, Schweppes, Dr Pepper and Oasis, with a 50% hike in marketing budget for 1997 and a new pounds 3m TV campaign for Oasis. The soft drinks giant has committed itself to maintain at least pounds 10m investment across its brands each year ...

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