Royal Mail push into DR sector
30 Jan 1997
Royal Mail is tackling the telephone-dominated direct response industry by launching a postal response service which only needs a one-line address.
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The World: Amsterdam - Versatel awards 180 creative account
12 Nov 2004
customers. Versatel is the first Dutch client for 180, whose clients include Adidas, Dunlop and Dr Pepper. ...
Head of PR for O2 Nicola Green becomes Telefónica UK's director of comms
24 Jan 2012 | by Sara Luker
and brand manager for Dr Pepper, part of Schweppes Beverages and Coca-Cola UK. Telef nica UK ...
Coca-Cola gives away mobile-phone credits in on-pack promotion
15 Jul 2009 | by Joe Thomas
Running across 330ml cans and 500ml bottles of Fanta, Dr Pepper and Sprite, Coca-Cola claims it is an industry first, with the promotion valid across all mobile networks. In stores now, the activity will run for approximately one month, depending on stock. Each can and bottle will carry a unique code, the first of which ...
MGM triumphs with pounds 10m Swiftcall and Dr Martens billings
28 May 1999 | by CAROLINE MARSHALL
GGT Simons Palmer handed it the media brief for Dr Martens....GGT Simons Palmer handed it the media brief for Dr Martens. The pounds 10 million through ... media works in Ireland. Last month, Dr Martens appointed TBWA to launch its first major campaign ...
PRIVATE VIEW
11 May 2001 | by PAUL SILBURN, the creative director of Leith London
with this product. Talking of funny TV work, the Dr Pepper ads are easily the best of this week's bunch. I ... : National TV COCA-COLA/SCHWEPPES Project: Dr Pepper Client: Richard Harris, marketing services director Brief: Turn Dr Pepper's quirkiness into a teenager's challenge by likening it to their worst ...
Mother battles for Siemens account
02 Aug 2002 | by JOHN TYLEE
for successfully advertising youth-oriented brands such as Dr Pepper and Kiss FM. Despite its leadership ...
Nicola Green: Ringing the changes
05 Apr 2012 | by Sara Luker
, while her graduate programme at Burson-Marsteller led to her client at that time, Dr Pepper, stealing ... campaigns manager, Orange 1999 Brand manager, Dr Pepper (secondment), Schweppes Beverages and Coca ... the opportunity to step out of PR and become brand manager for Dr Pepper. It gave me valuable insight into each ...
Mother and W&K battle for Siemens task
01 Aug 2002 | by John Tylee,
sector but has a reputation for successfully advertising youth-oriented brands such as Dr Pepper and Kiss ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
