TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
Drinks demonstrated how a focus on product quality and distribution could build a brand to significant ...
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Brand barometer: Carbonated drinks - which is most prominent on the web?
10 Feb 2012 | by Gemma Charles
Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
10 Feb 2012 | by John Reynolds
), with profits up 2% to $6.5bn ( 4bn). PepsiCo employs more than 5,000 people in the UK. The global drinks ...
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
10 Feb 2012 | by Gemma Charles
an 'Absolut Bloody London' method of serving the drink. The limited edition design portrays London s style ...
Flack's Week: 10 February
10 Feb 2012
Flack was out and about at the PRCA members' drinks, hearing of duets with Michael Bolton...The PRCA members' drinks in London's flashy Corinthia Hotel saw a trail of swooning PR girls left in the wake of Hugh Grant , who was enjoying drinks at a nearby table. Original Dragons' Den entrepreneur ... -work drinks. The restaurant does wonderful set lunches for quick business eating or an la carte menu ...
Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
disposable income. Tpoll s research, compiled in the UK Youth: Eating out 2012 report, shows that drinking ...
TBWA lands £100 million global Aquafresh account
09 Feb 2012 | by Sara Kimberley
including Sensodyne. It also handles advertising for the Lucozade energy drink. Grey s recent work ...
My Desk: Steve Henry
09 Feb 2012
Tea (8). I'm always drinking tea or coffee. Which is probably why I can't sleep. There's another ...
Feel Good Drinks in Mamma Mia! promotion
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia...Feel Good Drinks claims the promotion marks its largest on-pack promotion to date. The promotion will run across the 500,000 bottles within the "gently sparkling juice drinks" range until May ... , and an overnight stay in The Cavendish London hotel. Feel Good Drinks has also partnered with natural beauty ...
Oasis to sponsor ITV2's Celebrity Juice
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Oasis, the juice drink owned by Coca-Cola, has signed up to sponsor ITV2's popular quiz show
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