29 May 2012
| by Loulla-Mae Eleftheriou-Smith
R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...Britvic decided the drink had reached a "critical point in its life cycle".
Britvic last refreshed J2O in the spring of 2009 as it sought to capitalise on the shift in the drinks industry from on to off ...
22 May 2012
drink that you can consume while others drink alcohol.
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets...The latest spot, which was created by Leith and launched this week, is called "baby" and shows a father arriving at a hospital to see his wife and newborn child.
On arrival, his wife declares that she wants to call the baby "Fanny". The father is shocked and keeps drinking his Irn-Bru to keep ...
11 May 2012
According to the agency, the two films use dance and music as a "metaphor for the multisensory experience of the drinks". They were written and art directed by Barry Hayman and Dave Eakins. ...
03 May 2012
"This is just one of three eminently pickable spots for Irn-Bru that have just emerged but, I think, the funniest. The way Irn-Bru makes the date with Senga, the grotesque mother of four brats, tolerable shows that it is more than a match for drinks made of harder stuff." The ad was created by Jordan ...
30 Apr 2012
The new campaign from Scotland's "other national drink" is said to have been inspired by Scottish
18 Apr 2012
| by Georgina Brazier
The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event.
Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...
11 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
John Smith's is launching a marketing campaign urging consumers to drink responsibly at the Grand...The campaign marks the first time the Heineken-owned brand has run responsible drinking messages ...
, "Drink responsibly".
The push also marks the first TV ad from John Smith's focused specifically ...
it actively and voluntarily promotes a message of responsible drinking through other sports sponsorship ...
10 Apr 2012
Tree Top, the US drinks brand, has launched a campaign for its new apple juice.