The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
should 'add to and complement' the existing support infrastructure, rather than replace it. Drinks ...
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R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
of cognac. But, like any other consumer, he will choose a drink to match the mood, the occasion or just ... of the names to be found in Pernod Ricard's drinks cabinet. For Riley, such an aggregation presents both ... in the US," he says. "It was the drink of choice for Frank Sinatra's Rat Pack and a symbol of success ...
On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
and where you get stamps from. Q. My agency is developing a major campaign for an energy drink. We ... have to use him? A. More than almost any other product, a successful energy drink needs a very, very ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled out a Winter Edition ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video.... Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O in the spring of 2009 as it sought to capitalise on the shift in the drinks industry from on to off ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...
Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
occasion to drink it in preference to other alcoholic drinks. Drinkers . Although men make up the main ... editions. Lambrini . Halewood s wine-style perry drink aimed at female drinkers has seen ...
Jagermeister
22 May 2012
of the region, where herbal liqueur was a frequent post-hunt drink. On the label, Mast placed the first ... of the brand is tailored to each market. In much of Europe, the drink remains familiar to many as a digestif ... of wily distributors Sydney Frank Importing. Godfather to many a premium drink, including Grey Goose ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
