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drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform....campaign around music. The soft drink brand is planning a series of pop-up concerts beginning in June ... influence the events' set lists by tweeting song requests. The soft drink brand will also compile a ... as part of its music campaign . Rival soft-drinks manufacturer Coca-Cola, which has had a long ...
The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled out a Winter Edition ...
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video.... Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...
was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...
. As usually happens, I bump into a few industry faces. Our office fortnightly drinks trolley makes ...
was just the token foreigner serving drinks,' he quips, referring to his mother's Japanese origins ...
on social channels. February : Change4Life released 'Sneak', a TV ad encouraging people to drink less ...
Irn-Bru, the iconic Scottish drink, is using YouTube's TrueView skippable ad format as part of its...for the brand's 2.5m campaign that launched this week. The tongue-in-cheek ads illustrate how the drink give ...
of the drink. Heineken is significantly stepping up its digital marketing and recently signed a major ad ...
in the milkshake category", Kramer said, as they bought into the brand as children and have continued to drink ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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