Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
a drink in a noisy pub by selecting an image of how many pints of Guinness they wanted to order from ...
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Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel ... Drinks. The company has previously handled PR in-house and used PR support on a project ...
RKCR/Y&R lands advertising brief for brewers association
10 May 2012 | by Anne Cassidy
towards promoting responsible drinking. Research suggests that beer now accounts for only 40 per cent ... promotes drinking milk in general rather than any specific brand. The British Beer Pub Association ...
SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
, founder of Luchford APM, said the focus was on taking a key market share within the soft drinks market ... . SodaStream s drinks carbonating products are available at more than 50,000 retail stores in 42 countries ...
Sinlge malt whisky The Macallan hires Talk PR
03 May 2012 | by Sara Luker
Premium drinks brand The Macallan has hired Talk PR to try to tap into photography-loving audiences.
The Red Brick Road pulls out of £110 million Tesco pitch
27 Apr 2012 | by Ian Darby
." The agency s remaining clients are Suzuki, Magners, Volkswagen Commercial Vehicles, Experian, First Drinks ...
Pepsi consolidates UK media into OMD
19 Apr 2012 | by Maisie McCabe
the £7 million Pepsi soft drinks account....Mindshare previously oversaw the soft drinks business, which covers Pepsi, Pepsi Max and 7Up. OMD already handled the bulk of the spend, working on brands including Walkers, Tropicana and Quaker. The appointment was made without a pitch and is part of a global initiative driven from Pepsi's New York ...
Whitehouse Consultancy appointed to fight VAT on sports drinks
10 Apr 2012 | by Matt Cartmell
drinks....Under surprise proposals announced in the Budget, some sports drinks that had previously been zero-rated for VAT will be subject to 20 per cent tax from 1 October. The Government has also revealed that the consultation on its plans will last only six weeks rather than the standard 12. Whitehouse has been ...
The Red Consultancy reshapes consumer offering
05 Apr 2012 | by Sara Luker
and leisure, which include drinks, sport, travel, home entertainment and telecoms. The aim of diversifying ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
