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Sector Insight: Cider

22 May 2012 | by Jane Bainbridge

occasion to drink it in preference to other alcoholic drinks. Drinkers . Although men make up the main ... editions. Lambrini . Halewood s wine-style perry drink aimed at female drinkers has seen ...

Starbucks sales boosted by Fairtrade espresso shot

27 Apr 2012 | by John Reynolds

drinks. Ian Cranna, Starbucks UK and Ireland vice-president of marketing, said: "The campaign was our ...

Brand barometer: NSPCC viral campaign reviewed

05 Apr 2012

-Bru: Steamy Windows The tongue-in-cheek ad for the Scottish fizzy drink illustrates how it gives people ...

Pepsi enters top 10 grocery brands but Coke still number one

04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

popular take-home brand in its 2012 Soft Drinks Report, growing 7% in value to 1.1bn , while Pepsi came ...

Govt threatens alcohol ad ban to protect young people

29 Mar 2012 | by Parliamentary correspondent

Ministers said they would keep the case for a ban "under review" as they published a strategy to combat Britain s binge-drinking culture. The Home Office document noted that Norway had banned all ... source added: "No options are being ruled out. We will monitor the drinks industry s response to what we ...

Carbonated drinks dominate in recessionary climate, says Britvic

19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Carbonated drinks are dominating the soft-drinks category as the recession causes consumers...Britvic's Soft Drinks Report, released today (19 March) is based on data from Nielsen and CGA for 2011 sales. It reveals cola is still the leading soft-drinks category, as consumers continue to trade ... of soft drinks increased 4% by value to 9.7bn, with a volume increase of 1%. The take-home channel ...

Brand barometer: Gorillaz for Converse viral ad reviewed

16 Mar 2012

to "round up" their mates for a St Patrick'a Day drink. We see a sheepdog herding men to the pub, past ...

Adwatch (Mar 14) top 20 recall: Britvic

14 Mar 2012 | by Tracey Fellowes, managing partner, head of planning, VCCP

Skip to table When I watch this Britvic ad, I can't quite work out whether it is intended to persuade me to buy more soft drinks or convince me that it has a social mission. The link between 'packs ... the soft drinks, but it's kids who play in the parks. These kids are post-millennials, so they have ...

Brand barometer: Social media performance of Starbucks

09 Mar 2012 | by Gemma Charles, Public Affairs Editor, Marketing

NOVEMBER Starbucks launched an augmented-reality app for its festive red cups. DECEMBER Starbucks China partnered Jiepang, attracting 30,000 check-ins and a free drinks upgrade to consumers the week before Christmas. JANUARY Starbucks brought mobile payments to the UK along ...

Brand barometer: Social media performance of Smirnoff

17 Feb 2012 | by Gemma Charles

. JANUARY A Facebook GB post against drink-driving - 'there's dumber things, but it's a short list' - went ...

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