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Think BR: Online video - welcome to boom town

location, including car marque ownership, preferred alcoholic drink and even fashion tribe to customise ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

of Beno t Thouvenin, the franchise has no doubt suffered from being shunted round the drinks business like ...

Think BR: What does the new experiential marketing code mean for marketers?

information prominently. No food or drink samples should be given to children under the age of 12 without ... given that the drinks brand was part of the working group that helped draft the new code). So, even ...

Think BR: Where is retailer-manufacturer collaboration going wrong?

to their nearest caffeine fix, but also allows them to pre-order their drinks, and to update and pay via ...

An absence of leadership

, Cancer UK, Innocent Drinks, Jamie Oliver and The Princes Trust as leaders. Each of these brands in its ...

Think BR: Social media matters

under 18 through the selection of media or the context in which they appear, and people shown drinking ...

Think BR: Brands that grow businesses

. Similarly, Red Bull does not exist just to make a best-selling energy drink. Its brand ideal is to uplift ... communications Calvin Klein, luxury apparel and accessories Chipotle, fast food Coca-Cola, soft drinks ... Rakuten Ichiba, e-commerce Red Bull, energy drinks Royal Canin, pet food Samsung, electronics ...

Generation Y: Demanding diners who expect healthy eats and good value

that drinking, smoking and clothes purchases now tend to come much further down the list of priorities than ever ...

Trading places: this week's people moves

director at Innocent Drinks , is leaving the company and will be replaced by Innocent's innovation ...

A toast to sensible drinkers

People who drink alcohol every day are 31% more likely than the average drinker to be social grade...and Technology Committee recommending that government responsible drinking guidelines be altered. For years, the official line has been that a daily drink is OK provided it does not exceed three units for women or four ... a waste of their time. By contrast those who claim to drink two or three times per month view ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.