The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
should 'add to and complement' the existing support infrastructure, rather than replace it. Drinks ...
Search results for Drink
Search filters:
By Publication
- marketingmagazine.co.uk
Click 
to remove filters
Add Search Filters:
By Channel
- Ad campaign (59)
- Agency (13)
- Digital marketing (110)
- Direct Marketing (24)
- Marketing (1006)
- More...
- Media (82)
- New Business (31)
- Public Relations (8)
- Research & Data (45)
- Less...
By Industry Sector
- Agencies (34)
- Autos (28)
- B2B (9)
- Consumer Goods (71)
- Fashion / Clothing (35)
- More...
- Fast Food (47)
- Financial Services (37)
- FMCG (98)
- Food & Drink (776)
- Government / Non-Profit (114)
- Industry (6)
- Media / Entertainment (195)
- Retail (131)
- Technology (45)
- Telecoms / Utilities (25)
- Travel / Leisure (60)
- Less...
Pepsi partners Twitter for long-term music promotion
30 May 2012 | by Sarah Shearman
drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform....campaign around music. The soft drink brand is planning a series of pop-up concerts beginning in June ... influence the events' set lists by tweeting song requests. The soft drink brand will also compile a ... as part of its music campaign . Rival soft-drinks manufacturer Coca-Cola, which has had a long ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled out a Winter Edition ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video.... Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O in the spring of 2009 as it sought to capitalise on the shift in the drinks industry from on to off ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...
Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
occasion to drink it in preference to other alcoholic drinks. Drinkers . Although men make up the main ... editions. Lambrini . Halewood s wine-style perry drink aimed at female drinkers has seen ...
Jagermeister
22 May 2012
of the region, where herbal liqueur was a frequent post-hunt drink. On the label, Mast placed the first ... of the brand is tailored to each market. In much of Europe, the drink remains familiar to many as a digestif ... of wily distributors Sydney Frank Importing. Godfather to many a premium drink, including Grey Goose ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
in addresses analysts' concerns that Tesco is losing touch with its customers. - Innocent Drinks was started ... Reed, Adam Balon and Jon Wright are still going out to sell the drinks personally at festivals ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
was just the token foreigner serving drinks,' he quips, referring to his mother's Japanese origins ...
Additional Information
Campaign Jobs
- Freelance Client Director:Retail / Environment Branding URGENT! Twist Recruitment £351 per annum + benefits, London
- SEO Executive - World's Leading Media Agency, Central London Norton Leigh up to 25k plus benefits, Central London
- SEO & Social Manager Digital Gurus £40000 - £42000 per annum, London
- Account Executive- Global Integrated Agency-Up to 24K round8 London, London
- Media Planner / Buyer - Mobile Media Agency Propel £30000 - £40000 per annum + to £40000 + Bonus, London
Highest rated
Most viewed
- Omnicom merges £60m Adam & Eve with DDB
- Campaign Viral Chart: Nike interactive ad nets first place
- Mindshare retains Unilever media buying in the US
- Beiersdorf kicks off £110m pan-Euro media review
- Guinness seeks agency for direct and digital business
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
