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Coca-Cola axes Rooney campaign following prostitute allegations

Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador...'s personal life. An official statement from the soft drinks manufacturer said: "Last month we amended our ...

Children's Food Campaign spoofs Change4Life ads

for a soft drink. "Remember: if you get fat it's all YOUR fault", is one of the captions already submitted while a second reads "Chocolate, crisps, fizzy drink, biscuits, sugar pops: that's my five a day ... . The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...

Is procurement killing marketing creativity?

the drink is not going to taste as good this year,' he adds. 'In many ways agencies should be trying harder ...

J2O

LONDON - The market-leading juice drink is at risk of losing its crown to healthier alternatives....J2O launched as an on-trade-only juice drinks range in 1998 to cater for consumers who wanted ... in pubs. With the juice drinks category declining 2% in the sector last year, J2O was hit hard ... Orchid, for example, recently unveiled plans to sell the Feel Good Drinks range, in 'pub-friendly' bottle ...

Profile: Making his marque

, with Conservative leader David Cameron's face superimposed on a picture of the show's Scotch-drinking, Quattro ...

Pubs' natural premium

LONDON - Healthier soft-drinks brands such as Feel Good are gaining favour in the on-trade....The Feel Good drinks deal with pub company Orchid Group is an early indication that the UK's on ... 's J2O juice drink, the Feel Good Drinks range, which contains no added sugar or artificial ingredients ... be dropped by pub chains. While the range of healthier food and drink options has been growing across ...

What women really want

itself as the 'Innocent Drinks' of UK politics have fallen flat with media-savvy voters. Morton ...

Find a healthy balance

, hopes food and drink businesses are not deterred from sticking their heads above the parapet ... -serve savoury snacks that lack 'positive nutrition'. - 65% of its carbonated soft-drinks sales to be accounted ...

Diageo promotes Gladman to top GB marketing role

for the brand, category and responsible drinking marketing agenda for Diageo GB. He will report to Diageo GB ...

Brand Health Check: Champagne

on food and drink titles for Tesco and Asda, and Charles Faircloth, managing director of Euro RSCG Luxe ... money or given up drinking alcohol, but rather that they are scrutinising more carefully what ... 't mean that no one is drinking Champagne. For high net-worth individuals, Champagne will still be a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.