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Media Bitch's Diary 10 May

. Darlings, the first rule of journalism drink the free bar dry, and grab every bit of free publicity you ...

My Media Week: Stevie Spring

at Yahoo and my Mark Wood in the States. En-route to the Hawkpoint annual drinks do with my finance ... to be serving the drinks. Back home in time for a proper flop in front of 'Waterloo Road' and 'House', which ...

Insiders' Guide: AOL Creative Solutions

beating. Most memorable night out? Our team drinks to celebrate a major partnership with Boots ...

Media owners need to find themselves a new waterhole

place to drink. Richard Eyre was formerly chief executive of the ITV Network and a director of Five ...

And the winner is ... cinema

and so lend themselves well to big-screen advertising. He adds: "With the alcohol and drinks category ...

Coke ad signals new direction

demonstrating the Diet Coke range. Next, the "Diet Coke Break" ads aired, which undeniably positioned the drink ...

Future's John Gower's heart is in San Francisco

? Not quite as boozy. Half my team don't drink, for example. Going for pint after work is very rare here. You ...

This Is What I Do: Jamie Riddell, Cheeze

ideas - and drinking lots of fresh coffee. PR and content development usually take up the middle ...

Display - more than just click-throughs

-media average. FAST MOVING CONSUMER GOODS: SOFT DRINKS Aevolve (then Carat Insight) undertook a study of four soft drink brands - Powerade, Pepsi, Coca-Cola and Coca-Cola Zero - to assess the branding impact of online advertising for the soft drinks category Qualitative research established that the category needs ...

Word of Mouth - old tradition versus new world?

's resolution topics around giving up/cutting down: smoking, eating and drinking and get healthy topics ... such as health , losing weight, drinking less and giving up smoking become the more prevalent focus. One ...

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