ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...
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Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel ... Drinks. The company has previously handled PR in-house and used PR support on a project ...
Barclays hires Diageo comms head Stephen Doherty
20 Mar 2012 | by Alec Mattinson
of comms at Diageo, having joined the UK drinks giant in 2007. Prior to Diageo, he spent four years ...
How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
14 Mar 2012 | by Alex Brownsell
-Cola, the technology will be included in its soft-drinks vending machines. Four thousand London taxis will be fitted ...
Non-sponsor Nike is brand most associated with Olympics
15 Feb 2012 | by Matthew Chapman
, Twitter followers and YouTube video views. The drinks brand had 38.9 million Facebook fans, half ...
Facebook cost per click drops in UK
16 Jan 2012 | by Daniel Farey-Jones
accounting for the best click-through rates was food and drink. Simon Mansell, chief executive of TBG ...
TfL excludes payday loan companies from big money sponsorships
09 Jan 2012 | by Maisie McCabe
struck a three-year deal , with a focus on responsible drinking messages. ollow Maisie McCabe ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
, the soft-drinks manufacturer is returning to Super Bowl advertising with a spot that will star the show ... of the world's favourite drinks, despite its high sugar content against a backdrop of concerns about rising ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
that brilliantly introduced the energy drink's new "yes" positioning. 3. Save the Children, David Beckham ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
for such an outcome. The drinks company, and its chief marketing officer, Andy Fennell, have long hailed the value ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
