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The changing face of music tie-ups

should 'add to and complement' the existing support infrastructure, rather than replace it. Drinks ...

Helen Edwards: Get personal with your brand

in addresses analysts' concerns that Tesco is losing touch with its customers. - Innocent Drinks was started ... Reed, Adam Balon and Jon Wright are still going out to sell the drinks personally at festivals ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

was just the token foreigner serving drinks,' he quips, referring to his mother's Japanese origins ...

SodaStream appoints Luchford APM for global design brief

, founder of Luchford APM, said the focus was on taking a key market share within the soft drinks market ... . SodaStream s drinks carbonating products are available at more than 50,000 retail stores in 42 countries ...

Helen Edwards: Grand incentive to alter pack mentality

After years promoting bigger pack sizes as offering better value, it appears food and drink.... Through a series of experiments involving different-sized drink and snack options, the authors demonstrate ... and UK that shows a clear correlation between low socioeconomic status and obesity. The food and drink ... -vulnerable hardest, even marketers of relatively healthy food and drink brands will find themselves on the back foot ...

Thomas Delabriere resurfaces at Mars Chocolate

Delabriere, who will be responsible for global and local marketing strategies for the Maltesers, M Ms and Galaxy Bitesize brands, will report to Mars Chocolate UK vice-president of marketing Michael Magee. During his three-year spell at Innocent Drinks, Delabriere led a series of marketing ...

Starbucks marketer Ian Cranna on changes at the coffee chain

-based drinks, but Starbucks is not changing its pricing, so those accustomed to paying for an extra shot will now shell out 14% less for their drink. The rationale, adds Cranna, is that Starbucks' focus ... in March. It has also moved into the energy-drink sector with the launch of Refreshers, a canned beverage ...

Tetley picks Emanate to focus on women and differentiate brand

the differentiation drive but added: It's about celebrating the tea-drinking occasion and the role it plays in people ...

Food and Drink: Nudo's olive oil is adopted by consumers

Nudo Italia hired ING Media to increase online sales of its olive oil range.

Coke, Tesco, Kraft sign up to calorie reduction pledge

of its soft drinks brands by at least 30% by 2014. The company has pledged to increase the marketing ... to remove 1.8bn calories from its soft drinks, will expand its Eat, Live and Enjoy range of low ... eat and drink fewer calories." However Charlie Powell, campaigns director for lobby group ...

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