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CAMPAIGNS: Chilled water wins plaudits in Yorkshire - Brand Awareness

to glean information on customer habits. Press releases were issued highlighting the Drinking Water ...

CSR: The price of water - Rob Gray examines an emerging CSR issue facing multinationals and utilities

solutions to sustainable use of water and provision of safe drinking water in water-stressed communities ... access to safe drinking water and adequate sanitation by the year 2015. It's a challenging objective ...

CAMPAIGNS: Consumer PR - Yorks Water bids to brand its tap water

YW into a recognisable soft-drink brand. In advance of Ofwat's pricing review in 2004 ... -line driver for customers' perceptions of YW was the quality of its drinking water. Unlike other water ... was timed to coincide with the launch of the Drinking Water Inspectorate's annual report and involved a tie ...

Electricity Association charges PR post to Milburn

joined the EA from the British Soft Drinks Association, where she had been public affairs manager ... as public affairs officer. Milburn has been replaced at the soft drinks body by Richard Laming, formerly ... . In her time at the soft drinks body, Milburn picked up a PR Week crisis management award for her work ...

DIARY: PRO sends no SOS, as the message in his bottle was perfectly adequate

day s work by resisting the urge to drink the whole bottle himself and even offered some as a peace ...

BORDER LINES: WASHINGTON - O’Leary leaves Mobil for Bacardi

Drinks manufacturer Bacardi has appointed Robert O Leary as vice-president of public affairs...Drinks manufacturer Bacardi has appointed Robert O Leary as vice-president of public affairs and communications. O Leary is former general manager of global public affairs at Mobil and his departure follows the Exxon/Mobil merger. O Leary said the main reason for the switch was his desire to avoid uprooting his ...

OPINION: Privatised utilities offer the worst job in PR

- and the quality of UK drinking water is only a few percentage points short of 100 per cent purity. Railtrack ...

Emerald opportunities: Consumer PR is booming in the Irish Republic as practitioners utilise all their marketing skills to get ahead in a crowded communications market. But the industry still has a way to go before it can be sure of its long-term future

supplier ESB; and Rachel Meagher, marketing manager for drinks manufacturer Gilbeys. The agency ...

Russell to join Thames Water

. These include contracts to supply Jakarta and Shanghai with drinking water. There were reports last ...

Editorial: It’s swim or sink for water bodies

Drinks Association hit back saying that the water suppliers should get their own house in order before ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.