Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
on responsible drinking as part of its Olympics sponsorship activity, writes Gemma Charles . The brand ... and focus on sports with links to drinking occasions. ...
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Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel ... Drinks. The company has previously handled PR in-house and used PR support on a project ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
that brilliantly introduced the energy drink's new "yes" positioning. 3. Save the Children, David Beckham ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
for such an outcome. The drinks company, and its chief marketing officer, Andy Fennell, have long hailed the value ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
The Lionels. Here is a full list of all the category winners: Alcoholic drinks Miss Jones Co ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
. Innocent Drinks Sales have bounced back for the smoothies and ready-meals producer. It has ... 's ads. Lucozade is steadily reasserting its position as the UK's leading energyand sports-drink brand ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
the kind of deals happening in the US, where, for example, American Idol judges drink from Coca ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
Dom Perignon Drinks/Champagne 13 PlayStation Leisure Entertainment/Games Toys ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
Dom Perignon Drinks/Champagne 13 PlayStation Leisure Entertainment/Games Toys ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
