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R Whites reinvents 'secret lemonade drinker'

R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade

Splendid retains £1m Smirnoff account

awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems ...

Guinness seeks agency for direct and digital business

a drink in a noisy pub by selecting an image of how many pints of Guinness they wanted to order from ...

Malibu launches VIP-themed Facebook app as part of summer style activity

The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled out a Winter Edition ...

Vimto partners with Vevo to target teens

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video.... Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...

Britvic repositions J2O in brand overhaul

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O in the spring of 2009 as it sought to capitalise on the shift in the drinks industry from on to off ...

Danone ramps up marketing for Evian and Volvic brands

was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...

Britvic J2O 'cats and dogs' by BBH

drink that you can consume while others drink alcohol.

Sector Insight: Cider

occasion to drink it in preference to other alcoholic drinks. Drinkers . Although men make up the main ... editions. Lambrini . Halewood s wine-style perry drink aimed at female drinkers has seen ...

Irn Bru says hello to 'Fanny' in latest ad

Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets...The latest spot, which was created by Leith and launched this week, is called "baby" and shows a father arriving at a hospital to see his wife and newborn child. On arrival, his wife declares that she wants to call the baby "Fanny". The father is shocked and keeps drinking his Irn-Bru to keep ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.