08 Apr 2009
| by Hadassah Nymark
LONDON - A poster claiming that POM Wonderful pomegranate juice could help consumers "cheat death" has been axed by the Advertising Standards Authority.
17 Mar 2011
| by Matt Williams
PepsiCo has appointed CHI & Partners to handle the launch of an energy drink in the UK, after a...The company is bringing its US drink SoBe Pure Rush to the UK later this year and has briefed CHI to create an integrated advertising campaign to support the launch. SoBe Pure Rush contains naturally ...
. The product will be distributed by Britvic, which handles PepsiCo s drinks portfolio in the UK. Global sales ...
07 Oct 2009
| by Hadassah Nymark
attributed to the range and implied that the drinks could be substituted for one of your five-a-day vegetables. Complainants further challenged the ad s claim that the drinks were healthy, as they believed ...
in the drinks. The phrase "more muscles than brussels" used in one poster was intended to be a reference ...
23 Nov 2011
| by Staff
HMDG celebrated its fifth birthday last week with a party at its Clerkenwell offices. Here are a few photos from the night.
01 Oct 2010
| by Ian Darby
On one memorable occasion, Carr, experiencing a loss of form, decided to
drink himself back into playing well. The trick seemed to backfire when
he awoke on the morning of a match with a pile-driving headache and
double vision. Opting for hair of the dog, Carr then sank three double
whisky and sodas before ...
03 Apr 2009
| by Staff
that the soft drink didn't make you fat or rot your teeth....The ad, mythbusting , published in October last year, featured actress Kerry Armstrong alongside a number of myths about Coke. The ad denied the drink made you fat, rotted your teeth and was packed with caffeine. But a ruling by the Australian Competition and Consumer Commission said: "Coke ...
14 Jan 2010
| by Matt Williams
campaign aimed at making children and their parents think about the consequences of drinking alcohol....the threat that alcohol can pose to their decision-making. A strapline reads: "Why let drink decide?" The TV ...
31 Mar 2011
| by Parliamentary correspondent
by drinks companies and halt ads on social media websites. Ads would be restricted to factual statements ...
-regulatory "responsibility deals" with business.
The drinks industry insists that the Bill is not needed because its ...
causes children to drink.
"The UK already has some of the strictest rules in place to prevent alcohol ...
11 Nov 2010
| by Matt Williams
Pussy Energy Drinks, the brand launched six years ago to target London nightclubbers...Launched by student Jonnie Shearer in 2004, Pussy is keen to raise its profile. The drink, which ...
, entertaining and fun".
The energy drink is mainly sold in London nightclubs, but consumers can now also ...
created homemade ads to promote the drink, which have been seeded on YouTube. ...
04 Feb 2011
Innocent Drinks has become the latest brand to collaborate with the parenting website Mumsnet