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Baby drinks dirty water in new World Vision ad

LONDON - World Vision is highlighting the plight of the 1.1 billion people who are forced to drink

DCSF launches underage drinking campaign

campaign aimed at making children and their parents think about the consequences of drinking alcohol....the threat that alcohol can pose to their decision-making. A strapline reads: "Why let drink decide?" The TV ...

Victorian taste-tester tackles Fentimans soft drinks

Fentimans, the botanical soft-drinks brand, is launching its first online campaign, created...Arthur, a Victorian-style taste-tester, who compares Fentimans with other soft drinks. The ads each focus on a different Fentimans adult soft drink -Curiosity Cola, Victorian Lemonade and Ginger Beer ... drink and compares it against one of Fentimans' drinks. The character then has to demonstrate ...

Oasis to launch 'it'll go with anything' campaign

Coca-Cola-owned fruit drink Oasis is set to launch a new campaign on Saturday (2 April) to position

NHS rolls out regional anti-binge drinking TV ads

NHS Northamptonshire has launched a hard-hitting TV campaign to tackle binge drinking among 18...the dangers of drink to young people in Derbyshire. One viral showed a woman urinating in the street ...

Powerade Energy launches first TV ad

Powerade Energy, the new dual energy drink from Coca-Cola, has launched its first TV spot...The new product moves the Powerade brand into the energy drinks category, with a "dual energy" drink that offers "sustained performance energy". The spot breaks today (14 June) and is part of a ... with the launch of Powerade Energy, answering consumer demand for a drink that optimises success by energising ...

Grey creates spoof 50s horror film virals for Frijj

LONDON - Grey London has released a spooky new viral campaign for milk drink Frijj, spoofing 50s US..., will be released on 14 July. Jon Williams, chief creative officer at Grey London, said: "Frijj is a slow drink, to be savoured and very different to the freneticism of a cola or energy drink. "This is what we wanted ... , brand manager Brief Promote Frijj milk drink Creative agency Grey London Copywriter Alex Mavor ...

Lucozade uses unsigned band in third music ad

Lucozade Energy, the GlaxoSmithKline-owned sports energy drink, has released a third music...and captured the values of the original energy drink." ...

Diageo rolls out £5m campaign for Smirnoff and cola launch

Smirnoff vodka and cola drink....The global beverage company has released the product in an attempt to cash in on the fact that vodka and cola is the UK's best-selling on-trade mixed drink. The drink will be available in 250ml cans. The supporting advertising campaign, which launches today (26 April) and runs for three months ...

Orangina serves up bizarre ad parody

Orangina's latest ad shows human-like animals from previous commercials using the drink as a...The 60-second ad, created by Fred Farid Paris, will launch in cinemas and on TV at the end of December. The ad begins with a giraffe hanging out her washing in its garden and explaining how she uses Orangina for her washing. The ad then cuts to a goat using the drink to wash a floor. Continuing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.