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Media: JCDecaux signs Lucozade Energy drink

JCDecaux has signed GlaxoSmithKline's energy drink Lucozade Energy as the first advertiser to use

Mediaedge:cia wins milkshake drink Crusha account

LONDON - Mediaedge:cia has won the media planning and buying account for the Silver Spoon-owned milkshake mix brand Crusha.

Editorial: Don't blame ads for the nation's drink problem

. Doubtless, his comments will strike a chord, although it's debatable that drink alone could have provoked ... advertising would do anything to reduce the amount of anti-social behaviour that binge drinking causes ... manufacturers that promotes sensible drinking, has done much work in presenting the industry as responsible ...

Media: Strategy Analysis - Making a soft drink a London Ting

Brand: Ting Client: Pepsi Americas Brief: Consumer launch for Ting - Jamaica's number one soft drink Target audience: Multicultural urban 15- to 24-year-olds Budget: Less than £250,000 AGENCIES ... drinks use pop music and pop culture, which is disposable, lacking in depth and expensive. Just how much ...

Campaign Press Awards 2006: The Garden Partnership Award - Best Food and Drink Advertisement

SILVER AWARD Title: Town Agency: Lowe London Client: InBev UK Creative director: Ed Morris Art director: Alan Wilson Writer: Diccon Driver Typographer: Dave Wakefield Photographer: Andy Glass COMMENDED Title: Granny Smiths Agency: Lowe London Client: Tesco Creative director: Paul Weinberger Art directors:...

Big Awards 2008: Grocery soft drinks & household

fizzy drink has managed to give up said substances.' The spot is paced well and even goes into a part...Russell Ramsey, chair of Radio jury GROCERY, SOFT DRINKS HOUSEHOLD - DIGITAL WINNER ... GROCERY, SOFT DRINKS HOUSEHOLD - DIRECT WINNER Client: Flora Title: John Wayne Brand ... DRINKS HOUSEHOLD - OUTDOOR WINNER Title: Sir Peter Blake Live Art Project Client: Coke Agency ...

Media: Strategy of the week - Lucozade targets males with contagious strategy

The glucose drink focuses new ad energies on manual workers....featuring the pneumatic Lara Croft have emphasised the benefits of the glucose drink for the body. But a ... consume Lucozade as a soft drink instead of as a sporting energy product are one focus for the strategy ... leadership in the energy performance drink sector. Client: GlaxoSmithKline Media: Television, cinema ...

Big Awards 2008: Alcoholic drinks

Mark Cridge, chair of Digital jury ALCOHOLIC DRINKS - DIGITAL WINNER Title: iPint ... Baginsky, Tarn Gordon-Rogers Designer: Ben Heath Programmer: Jon Andrews ALCOHOLIC DRINKS - DIRECT ... Mullen Art director: Dave Mullen Writers: Rebecca Wood, Olivia Jones ALCOHOLIC DRINKS - OUTDOOR ...

Media Awards 2004: Best Alcoholic Drinks Campaign

, arguably worse, the drink of choice for Essex girls. The solution was to get back in touch with 18- to 24 ... -Bar" for festival-goers to convince young Brits that Bacardi was the drink with "party spirit". COMMENDATION ...

Burnett creates fresh drink-drive campaign

Leo Burnett has created a £1.5 million campaign for the Department of Transport to tackle drink-driving....and in the run-up to Christmas, to coincide with heavy drinking seasons. It primarily looks to target the new generation of young men who the DoT has identified as becoming complacent about drink-driving. The idea is to convey that drink-driving is not necessarily drunk-driving and that one or two pints still reduces ...

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