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Bill on drinks ads read in Commons

by drinks companies and halt ads on social media websites. Ads would be restricted to factual statements ... -regulatory "responsibility deals" with business. The drinks industry insists that the Bill is not needed because its ... causes children to drink. "The UK already has some of the strictest rules in place to prevent alcohol ...

Victorian taste-tester tackles Fentimans soft drinks

Fentimans, the botanical soft-drinks brand, is launching its first online campaign, created...Arthur, a Victorian-style taste-tester, who compares Fentimans with other soft drinks. The ads each focus on a different Fentimans adult soft drink -Curiosity Cola, Victorian Lemonade and Ginger Beer ... drink and compares it against one of Fentimans' drinks. The character then has to demonstrate ...

Oasis to launch 'it'll go with anything' campaign

Coca-Cola-owned fruit drink Oasis is set to launch a new campaign on Saturday (2 April) to position

Campaign Big Awards 2010: Alcoholic Drinks winners

View all of the winning campaigns from the Alcoholic Drinks category.

NHS rolls out regional anti-binge drinking TV ads

NHS Northamptonshire has launched a hard-hitting TV campaign to tackle binge drinking among 18...the dangers of drink to young people in Derbyshire. One viral showed a woman urinating in the street ...

Powerade Energy launches first TV ad

Powerade Energy, the new dual energy drink from Coca-Cola, has launched its first TV spot...The new product moves the Powerade brand into the energy drinks category, with a "dual energy" drink that offers "sustained performance energy". The spot breaks today (14 June) and is part of a ... with the launch of Powerade Energy, answering consumer demand for a drink that optimises success by energising ...

Lucozade uses unsigned band in third music ad

Lucozade Energy, the GlaxoSmithKline-owned sports energy drink, has released a third music...and captured the values of the original energy drink." ...

Campaign Big Awards 2010: Grocery, Soft Drinks & Household winners

View all of the winning campaigns from the Grocery, Soft Drinks & Household category.

Diageo rolls out £5m campaign for Smirnoff and cola launch

Smirnoff vodka and cola drink....The global beverage company has released the product in an attempt to cash in on the fact that vodka and cola is the UK's best-selling on-trade mixed drink. The drink will be available in 250ml cans. The supporting advertising campaign, which launches today (26 April) and runs for three months ...

Orangina serves up bizarre ad parody

Orangina's latest ad shows human-like animals from previous commercials using the drink as a...The 60-second ad, created by Fred Farid Paris, will launch in cinemas and on TV at the end of December. The ad begins with a giraffe hanging out her washing in its garden and explaining how she uses Orangina for her washing. The ad then cuts to a goat using the drink to wash a floor. Continuing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.