17 Mar 2011
| by Matt Williams
PepsiCo has appointed CHI & Partners to handle the launch of an energy drink in the UK, after a...The company is bringing its US drink SoBe Pure Rush to the UK later this year and has briefed CHI to create an integrated advertising campaign to support the launch. SoBe Pure Rush contains naturally ...
. The product will be distributed by Britvic, which handles PepsiCo s drinks portfolio in the UK. Global sales ...
11 Nov 2010
| by Matt Williams
Pussy Energy Drinks, the brand launched six years ago to target London nightclubbers...Launched by student Jonnie Shearer in 2004, Pussy is keen to raise its profile. The drink, which ...
, entertaining and fun".
The energy drink is mainly sold in London nightclubs, but consumers can now also ...
created homemade ads to promote the drink, which have been seeded on YouTube. ...
06 Oct 2011
| by Matt Williams
Gatorade, the Pepsi-owned sports drink brand, has appointed Iris to its UK integrated advertising
07 Apr 2011
| by Sara Kimberley
Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business.
09 Jun 2011
| by Matt Williams
Gatorade, the PepsiCo-owned sports drink, is looking for an agency to handle its below
21 Jul 2011
| by Matt Williams
-cream drink Cafe Zero....to the UK and other countries in Western Europe during 2012.
The drink, which Unilever says is aimed ...
16 Sep 2010
| by Matt Williams
Coca-Cola has shifted the advertising business for its fruit juice drink brand Oasis out of Mother...campaign to relaunch the 5 Alive juice drink brand. The TV, digital and outdoor campaign featured a dancing ...
of the fruit drink. Mother declined to repitch for the account. Its relationship with other brands ...
11 Nov 2010
| by Matt Williams
Dairy Crest, the UK food and drink manufacturer, is approaching agencies regarding an advertising
12 Oct 2010
| by Sara Kimberley
Beverage Brand-owned alcopop drink WKD is to launch a tongue-in-cheek social media campaign created...will be complemented by corresponding in-bar drinks promotions and activity.
From fake CCTV footage, to videos ...