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Pepsi picks CHI for new energy drink

PepsiCo has appointed CHI & Partners to handle the launch of an energy drink in the UK, after a...The company is bringing its US drink SoBe Pure Rush to the UK later this year and has briefed CHI to create an integrated advertising campaign to support the launch. SoBe Pure Rush contains naturally ... . The product will be distributed by Britvic, which handles PepsiCo s drinks portfolio in the UK. Global sales ...

Agencies line up for Pussy Energy Drinks

Pussy Energy Drinks, the brand launched six years ago to target London nightclubbers...Launched by student Jonnie Shearer in 2004, Pussy is keen to raise its profile. The drink, which ... , entertaining and fun". The energy drink is mainly sold in London nightclubs, but consumers can now also ... created homemade ads to promote the drink, which have been seeded on YouTube. ...

Gatorade picks Iris for integrated work

Gatorade, the Pepsi-owned sports drink brand, has appointed Iris to its UK integrated advertising

Elvis lands digital and CRM for Yakult

Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business.

Malibu hires AnalogFolk for global launch

Malibu drink.

Agencies to pitch for Gatorade brief

Gatorade, the PepsiCo-owned sports drink, is looking for an agency to handle its below

Unilever picks DLKW Lowe for worldwide Cafe Zero launch

-cream drink Cafe Zero....to the UK and other countries in Western Europe during 2012. The drink, which Unilever says is aimed ...

VCCP replaces Mother on Oasis ad account

Coca-Cola has shifted the advertising business for its fruit juice drink brand Oasis out of Mother...campaign to relaunch the 5 Alive juice drink brand. The TV, digital and outdoor campaign featured a dancing ... of the fruit drink. Mother declined to repitch for the account. Its relationship with other brands ...

Dairy Crest calls pitch for product launch

Dairy Crest, the UK food and drink manufacturer, is approaching agencies regarding an advertising

WKD social media campaign to follow rogue employee

Beverage Brand-owned alcopop drink WKD is to launch a tongue-in-cheek social media campaign created...will be complemented by corresponding in-bar drinks promotions and activity. From fake CCTV footage, to videos ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.