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Yoplait Dairy Crest is re-launching its Yop yogurt drink as the "smoother way to start the day
PepsiCo has appointed CHI & Partners to handle the launch of an energy drink in the UK, after a...The company is bringing its US drink SoBe Pure Rush to the UK later this year and has briefed CHI to create an integrated advertising campaign to support the launch. SoBe Pure Rush contains naturally ... . The product will be distributed by Britvic, which handles PepsiCo s drinks portfolio in the UK. Global sales ...
LONDON - A poster claiming that POM Wonderful pomegranate juice could help consumers "cheat death" has been axed by the Advertising Standards Authority.
campaign, in a bid to encourage consumers to drink more responsibly. ISBA hopes the campaign will help
LONDON - Following its foray into the smoothie sector, Tropicana is launching a soft drink, "Spirit...The executions, created by DDB, aim to highlight the drink's main ingredients: sparkling mineral water and "just a splash" of fruit juice. Each ad promotes the different flavours - including orange and mango, lemon and grapefruit, and blueberry and blackberry - by featuring an image of a bowl of water ...
on the Government's planned anti-binge-drinking campaign....COI is understood to have contacted four agencies this week with the brief, which asks for creative submissions based on changing attitudes towards irresponsible drinking in young people. In June ... binge-drinking. It also follows a Department of Health report that revealed drink-related hospital ...
JCDecaux has signed GlaxoSmithKline's energy drink Lucozade Energy as the first advertiser to use
TBWA\London is launching a juice drink for Nutrinnovator, the owner of the health food bar Altu
The energy drink Shark has appointed Vinnie, the agency founded by the former Leagas Delaney
LONDON - Mediaedge:cia has won the media planning and buying account for the Silver Spoon-owned milkshake mix brand Crusha.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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