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REVIEW: Britvic is axing its soft drink Juice Up

Britvic is axing its children's soft drink Juice Up ahead of a 12 million relaunch of Procter 1.5 million television campaign created by HHCL & Partners. Britvic claims that the axing will allow it to concentrate on its more successful brands. - Marketing Week. ...

Editorial: Don't blame ads for the nation's drink problem

. Doubtless, his comments will strike a chord, although it's debatable that drink alone could have provoked ... advertising would do anything to reduce the amount of anti-social behaviour that binge drinking causes ... manufacturers that promotes sensible drinking, has done much work in presenting the industry as responsible ...

Fallon three-poster campaign is a first for Smoothies drink

The bottled health drink Innocent Smoothies is launching its first advertising campaign ... ." Richard Reed, one of the founders of Innocent Drinks and a former BMP DDB creative, said: "We ... it in bottles, so the credit for our drinks being nice and tasty should go to mother nature, not Innocent ...

HOTLINE: Grand Union wins Robinsons soft drink account

Britvic Soft Drinks has appointed Grand Union as the digital agency for its Robinsons brand including the sub brands, Fruit Shoot and Fruit Break. The win follows the agency's appointment to the Tango business in April. The agency will be responsible for the strategic and creative development ...

Media: Strategy Analysis - Making a soft drink a London Ting

Brand: Ting Client: Pepsi Americas Brief: Consumer launch for Ting - Jamaica's number one soft drink Target audience: Multicultural urban 15- to 24-year-olds Budget: Less than £250,000 AGENCIES ... drinks use pop music and pop culture, which is disposable, lacking in depth and expensive. Just how much ...

Mother wins roster place as Whitbread plans drink launch

Mother has joined Bartle Bogle Hegarty and Lowe Howard-Spink on the Whitbread Beer Company s roster, and will launch a new brand for the brewer later this year. Details of the new product are still secret, but it is expected to be aimed at the younger end of the drinks market. Sophie ...

Agencies line up to compete for Britvic niche drink brands

Britvic is looking for a new home for its famous R Whites secret lemonade drinker advertising as part of a move to expand its agency roster. Agencies are lining up to pitch for a number of Britvic s smaller soft drinks brands, including R Whites lemonade, Britvic Fruit Juice, J2O and Red ...

NEWS: CKT reveals comic press campaign for Purdey’s soft drink

Cowan Kemsley Taylor launched its first work for Purdey s this week, promoting the herbal drink...Cowan Kemsley Taylor launched its first work for Purdey s this week, promoting the herbal drink ... Drinks two years ago. A series of ads will appear in style, music and men s magazines ... Makin, landed the pounds 1.5 million Orchid Soft Drinks account earlier this year, after a creative ...

DIARY: I bet he doesn’t drink Carling Black Label...

Tricky business having two jobs, just ask Charles Saatchi. Not only is there the hour he puts in at M s a little thing called the Saatchi Gallery to keep an eye on.

The drinks are on HMDG

HMDG celebrated its fifth birthday last week with a party at its Clerkenwell offices. Here are a few photos from the night.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.