Drink poster slammed by ASA ruling
08 Apr 2009 | by Hadassah Nymark
LONDON - A poster claiming that POM Wonderful pomegranate juice could help consumers "cheat death" has been axed by the Advertising Standards Authority.
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McCann relaunches Yoplait Yop drink
08 Apr 2004 | by Jeremy Lee
Yoplait Dairy Crest is re-launching its Yop yogurt drink as the "smoother way to start the day
Pepsi picks CHI for new energy drink
17 Mar 2011 | by Matt Williams
PepsiCo has appointed CHI & Partners to handle the launch of an energy drink in the UK, after a...The company is bringing its US drink SoBe Pure Rush to the UK later this year and has briefed CHI to create an integrated advertising campaign to support the launch. SoBe Pure Rush contains naturally ... . The product will be distributed by Britvic, which handles PepsiCo s drinks portfolio in the UK. Global sales ...
Tropicana launches new Spirit soft drink
10 Jun 2008 | by Staff
LONDON - Following its foray into the smoothie sector, Tropicana is launching a soft drink, "Spirit...The executions, created by DDB, aim to highlight the drink's main ingredients: sparkling mineral water and "just a splash" of fruit juice. Each ad promotes the different flavours - including orange and mango, lemon and grapefruit, and blueberry and blackberry - by featuring an image of a bowl of water ...
NEWS: Alcoholic lemon drink ad avoids controversy
24 May 1996 | by CAROLINE MARSHALL
for the alcoholic lemon drink, Lemonhead....Saatchi and Saatchi has taken Carlsberg-Tetley to Rhodes for its first broadcast commercial for the alcoholic lemon drink, Lemonhead. A 60-second cinema commercial goes on general release in Central, Granada, the North and Scotland on 24 May. Three radio ads across ten regional FM stations will support ...
Cosmo lends name to new soft drink
13 Jun 1997 | by EMMA HALL
launches, which will include a fruit drink and clothing....launches, which will include a fruit drink and clothing. The National Magazine Company plans ... products include a citrus lifestyle fruit drink containing only natural ingredients through the soft drink specialist, BDD, and bed linen, lingerie and nightwear designed by Milords International ...
Hotline: TBWA\London launches juice drink for Nutrinnovator
18 Mar 2005
TBWA\London is launching a juice drink for Nutrinnovator, the owner of the health food bar Altu
Hotline: Energy drink Shark appoints Vinnie
06 Aug 2004
The energy drink Shark has appointed Vinnie, the agency founded by the former Leagas Delaney
The Week: Advertising News - Drink marketers campaign
24 Oct 2008
campaign, in a bid to encourage consumers to drink more responsibly. ISBA hopes the campaign will help
Media: JCDecaux signs Lucozade Energy drink
02 Sep 2005
JCDecaux has signed GlaxoSmithKline's energy drink Lucozade Energy as the first advertiser to use
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
