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Tropicana launches new Spirit soft drink

LONDON - Following its foray into the smoothie sector, Tropicana is launching a soft drink, "Spirit...The executions, created by DDB, aim to highlight the drink's main ingredients: sparkling mineral water and "just a splash" of fruit juice. Each ad promotes the different flavours - including orange and mango, lemon and grapefruit, and blueberry and blackberry - by featuring an image of a bowl of water ...

Hotline: TBWA\London launches juice drink for Nutrinnovator

TBWA\London is launching a juice drink for Nutrinnovator, the owner of the health food bar Altu

Hotline: Meme picks up task to launch isotonic drink

Meme, the digital arm of WCRS, has picked up the task to launch an isotonic drink backed

Schumacher stars in Bacardi responsible drinking ads

LONDON - Agency 23red has created a responsible drinking campaign for Bacardi, featuring Michael...The seven-time Formula One champion has been appointed as the drink company s social responsibility ambassador. The new campaign will run on TV and posters, aiming to discourage drink -driving. The print ... Bacardi whilst encouraging responsible drinking for drivers. Client name: Chris Searle / Pascal Maiziere ...

Ambition releases Feel Good Drinks Company ad

LONDON - The Feel Good Drinks Company makes its TV advertising debut today with an animated series...Created by Ambition Communications, the campaign promotes the drink as free from ... name: Feel Good Drinks TV Ad Client: Steve Cooper, Marketing Director Feel Good Drinks Brief: There s goodness in every bottle of Feel Good Drinks Creative agency: Ambition Communications Copywriter: Phil ...

Pepsi's Ting in UK launch

Omnicom agencies are brought together to introduce the Jamaican fruit drink....Pepsi has picked the UK for a test launch of a fruit crush soft drink to challenge Coca-Cola's Lilt in Europe; Omnicom will handle the launch. Ting, a grapefruit-based product manufactured in Jamaica, will be marketed heavily on its West Indian origins. Lilt, despite a history of advertising ...

Powerade calls pan-Euro advertising pitch

LONDON - Powerade, the Coca-Cola- owned energy drink, has called a review of its pan...agencies are involved. The agency's more recent work for the drink was a print and outdoor campaign ... as the official sports drink of the Beijing Olympics. Mother picked up the account in May 2007 following a ... -upmanship. It was released in the run-up to the Fifa World Cup, of which Powerade was the official drinks sponsor ...

Nestle hires Mather for top-secret drinks launch

LONDON - Nestle has appointed Mather, the Ogilvy Advertising conflict shop, to handle the top-secret launch of the Australian Boost Juice brand into UK supermarkets.

NEWS: O&M lands 7-Up as PepsiCo realigns soft-drinks tasks

PepsiCo has moved its international advertising for the fizzy drink, 7- Up, from the BBDO network...PepsiCo has moved its international advertising for the fizzy drink, 7- Up, from the BBDO network to Ogilvy and Mather, a move that will relieve Abbott Mead Vickers BBDO of its pounds 1 million ... PepsiCo markets the drink. It does not include the US, where the brand is marketed by Cadbury ...

ASA bans Oasis "Cactus Kid"

for its Oasis soft drink brand after complaints that they condoned teenage sex and suggested the drink...culture and enjoyed by the drink's target audience. It claimed they were more likely to be viewed as a ...

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