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Campaign Media Awards 2007: Best Grocery, Soft Drinks and Household Campaign

million people received mini-drink samples and more than 340,000 visited the website. According to AC ...

Campaign Direct Awards 2007: Best Drinks, Grocery and Household Campaign

WINNER Project: Slobber Cloth Agency: Joshua G2 Creative directors: Rod Clausen, Christian Clark Art director: Andy Kelleher Copywriter: Lyndsay McMorrow Account director: Harriet Jarvis Client: Masterfoods/Pedigree Joshua G2 came up with the intriguing Slobber Cloth in response to Pedigree's...

Campaign Media Awards 2006: The Streetbroadcast Award - Best Grocery, Soft Drinks and Household

million people play sport, but only three million drink Lucozade, with many people quite sceptical about claims that the sports drink could dramatically improve their performance. Lucozade wanted to create more ...

WKD social media campaign to follow rogue employee

Beverage Brand-owned alcopop drink WKD is to launch a tongue-in-cheek social media campaign created...will be complemented by corresponding in-bar drinks promotions and activity. From fake CCTV footage, to videos ...

The Week: Advertising news - SodaStream in ad relaunch

SodaStream, the carbonated fizzy drink brand famous for its "get busy with the fizzy" advertising

ASA clears 'mental performance-boosting' Lucozade ad

A late-night TV ad for a Lucozade energy drink has been cleared by the advertising watchdog...The campaign, created by M C Saatchi, promoted the shot-sized caffeinated drink, Lucozade Alert ... the Department for Transport that said a "caffeine drink was a useful short-term solution to driver tiredness ... not upheld complaints about the effect of its caffeine and glucose drinks on brain activity in the past ...

Media Perspective: Was a sip of media planning specialists enough for clients?

into drinking beer....Apparently, just 14 per cent of women in pubs drink beer and pub owners reckon smaller measures, served in wine-style glasses, will "shatter the macho image of ale". But it seems that women don't want the new measure. An Evening Standard survey found that only a third of female drinkers were interested ...

Shops to battle for SodaStream brief

SodaStream, the carbonated fizzy drinks brand famous for its "get busy with the fizzy" campaign...available, and pushed the drinks as low-sugar, low-calorie options. In 2000, it appointed Da Costa & Co ...

And in the real world... public borrowing, Tiscali, UBS and more

Mail Purchases of food, drink, clothing and footwear bolstered overall spending last month, more than ...

W&K's St Wayne triumphs at Campaign Press Awards

for Volkswagen. The Marmite Mr Bean execution was named as best food and drink ad and the Marmite bull ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.