to remove filtersOasis to sponsor ITV2's Celebrity Juice
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Oasis, the juice drink owned by Coca-Cola, has signed up to sponsor ITV2's popular quiz show
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The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
of cognac. But, like any other consumer, he will choose a drink to match the mood, the occasion or just ... of the names to be found in Pernod Ricard's drinks cabinet. For Riley, such an aggregation presents both ... in the US," he says. "It was the drink of choice for Frank Sinatra's Rat Pack and a symbol of success ...
Absolut Vodka launches augmented reality app
24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
tour of the drink's Swedish home..... They will also be given a free drink recipe. Franz Drack, global marketing manager at The Absolut Company ...
Irn-Bru signs up to YouTube's TrueView ad format
29 Mar 2012 | by Sarah Shearman
Irn-Bru, the iconic Scottish drink, is using YouTube's TrueView skippable ad format as part of its...for the brand's 2.5m campaign that launched this week. The tongue-in-cheek ads illustrate how the drink give ...
Russell Davies: Small insights are at times more helpful than the big picture
17 May 2012 | by Russell Davies
theme, even if you type really hard and drink strong coffee.
Hotline: Oasis to sponsor Celebrity Juice
10 Feb 2012
Oasis, the juice drink owned by Coca-Cola, has signed up to sponsor ITV2's quiz show Celebrity
Rory Sutherland: Why psychology may have the edge over hard science
26 Jan 2012 | by Rory Sutherland
The recent debate about safe limits to drinking is interesting. Should government continue to cite...arrive at a robust answer for how much someone might safely drink in a week. The second approach is a heuristic. It is not logically perfect rule-making - theoretically, at least, it would be possible to drink ... are not socially self-reinforcing, either: a husband and wife, or a group of friends, can agree not to drink ...
Schweppes summer campaign celebrates British heritage
16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Schweppes, the Coca-Cola owned soft-drinks brand, is launching a summer campaign today (16 April...Schweppes as the drink of choice for all summer social occasions. "We know our consumers love to entertain and enjoy premium mixer drinks, so we're pleased to be continuing our partnership with Diageo ...
Fanta readies 'chase the taste' campaign
09 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Fanta, the Coca-Cola owned soft-drink brand, is rolling out a campaign that encourages consumers...is chased by his friend because he is drinking Fanta. The Ogilvy Paris team included creative director ...
Pepsi consolidates UK media into OMD
19 Apr 2012 | by Maisie McCabe
the £7 million Pepsi soft drinks account....Mindshare previously oversaw the soft drinks business, which covers Pepsi, Pepsi Max and 7Up. OMD already handled the bulk of the spend, working on brands including Walkers, Tropicana and Quaker. The appointment was made without a pitch and is part of a global initiative driven from Pepsi's New York ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
