Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
s Magnum; Toni Guy; Vaseline and Lynx; the Universal Pictures films 'Battleship' and 'Immortals'; GSK ...
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Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
on film' /260 complaints / Not upheld 4. Lynx 'the final edition' / 214 ... Manchester 7. Lynx 'shower gel' / 115 complaints / Upheld in part Bartle Bogle ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
Public Sector: British Council seeks help for Going Global
25 May 2012
are being called upon to support next year's event, to be held in Dubai, as well as events production ... engagement.' Next year's Going Global conference will be held from 11 to 13 March at the Dubai World Trade ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
to sign an exclusive deal with online music video-sharing site Vevo in the UK. Its Lynx deodorant brand ... with musicians,' says Selena Sykes, the Lynx marketing manager who led the campaign. 'Bringing both worlds ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
strategies for Dove, Vaseline, Radox, Lynx and Dove Men+Care. He started his Unilever career as a graduate ...
PRWeek's Top 150 Key performers
03 May 2012
Cakes (United Biscuits), Lynx, Sure Women and Impulse (Unilever), Aurasma and Dulux (AkzoNobel ...
Brand Manager of the Week: Lucy Green
02 May 2012
favourite ever marketing campaign? I'm loving Lynx's 'Attract the chaos' at the moment. Do you have ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ...
Unilever sponsors Vevo summer festival programme
01 May 2012 | by Sarah Shearman
Unilever has struck a deal with Vevo, the online music video service, which makes Lynx the first...The launch of 'Summer Six' marks Vevo's debut into the UK festival scene, as it follows six artists around the festival circuit, to generate behind the scenes and "on the road" footage. Lynx will be the exclusive sponsor of the program, which will include 96 pieces of co-branded content and kicks off next week ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
