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The World: Dubai - Burnett ad triumphs at inaugural awards ceremony

conventions has taken the Grand Prix at the first Dubai Lynx Awards, held this week....Leo Burnett in Cairo produced the ad, which takes a daring creative approach by suggesting sexual attraction and features an Arab woman wearing a tight-fitting Superman-type outfit, for the Melody TV network. Saatchi & Saatchi Dubai, named Agency of the Year at the ceremony, scooped the top award in the print ...

The World: Singapore - First-ever Asian ad festival to debut next year

The International Advertising Festival, the organisers of Cannes, Dubai Lynx and Eurobest

Inaugural Dubai Advertising Festival appoints director

DUBAI - Steve Lane has been named festival director of the inaugural Dubai International...will culminate in the Dubai Lynx Awards, which were first held in March this year to critical acclaim. Philip ... in good stead as he develops the Dubai event from this year s highly successful Lynx Awards into a full-blown festival, modelled on Cannes and rivalling any regional festival in the world. The Dubai Lynx Awards ...

Globetrotter - Andy Baker loves Dubai - the city that grew out of the desert

Dubai...I had been working in London for almost 10 years and wanted a change, so I moved to Dubai five ... years ago. The Middle East Dubai is the head office for all agencies in the Middle East ... are lucky to have huge sporting events such as the Dubai Rugby Sevens and the Dubai World Cup, the richest ...

Lynx - Great use of creativity

The Lynx Pulse campaign by digital agency, Dare, is the third showcase in MSN's top 10 best online...four animators a week to complete. "The Lynx Pulse campaign demonstrates how online advertising ...

UBC buys Radio Lynx

LONDON - Specialist radio company UBC has bought radio and internet marketing company, Radio Lynx...0 0 Radio Lynx uses radio and the internet to provide marketing solutions to clients and has ... , with a deferred cash earn-out payable, based on Radio Lynx's pre-tax profit in the 12 months immediately ... -tax profit of 520,000 is achieved. Steve Leavesley, managing director of Radio Lynx, will continue in his ...

Adwatch: Lynx - 'Chocolate man'

it is just down the road. The Lynx strategy gets round some of these problems by appealing to what actually unites, rather than what divides, its target audience of young men. The Lynx promise is simple: put ... is that it is not to be taken at all seriously. So they wouldn't go for him, would they? I like this latest Lynx ad where ...

Smarter restructures and launches in Dubai

It has rebranded its advertising, media and marketing operation as Truly, in conjunction with the launch of its first overseas office in Dubai. Truly London and Truly Dubai will operate alongside Truly Consulting and Leftfield, which will offer business consulting and digital work respectively. Paul Simons ...

The World: Insider's view - Dubai

their mediocre work on imposed restrictions. Opportunities to do great work here in Dubai are immense if you ... . With an expatriate population of almost 80 per cent, Dubai is a cultural melting pot of multiple nationalities ... North Africa in Dubai. ...

Lynx turns to outdoor augmented reality

Unilever brand Lynx has used augmented reality "angels" on digital outdoor sites in London..., appeared last month. The Lynx Excite range includes a body spray, APA deodorant, shower gel and eau de ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.