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Lynx lines up campaign for new haircare range

Unilever is readying a major campaign to promote the UK arrival of a Lynx-branded haircare range...The drive will break in April and continue Lynx s strategy of targeting younger men. Selina Sykes, Lynx marketing manager at Unilever, said the range will complement its body-spray products by helping men to look good . Unilever is extending the Lynx brand into haircare following last year ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

Worldwide Partner's Dubai outfit Focusadvertising has picked-up the below-the-line accounts...before further expansion in the region. Bahij Haloumi, managing director at Focusadvertising Dubai ...

Lynx unveils £5.6m ad drive for 'Final Edition'

Lynx, the Unilever-owned male-grooming brand, is to support its latest variant, Lynx 2012.... The campaign follows the success of the 'Even angels will fall' activity for the Lynx Excite range, which arrived on-shelf in February. Activity for the Lynx Excite variant showed the brand moving away from ... of Air's Sexy Boy. Lynx signed up model Kelly Brook for further activity on the Lynx Excite range ...

Pitch update

Agencies are being whisked off to Miami and Dubai this week for the Carnival Cruises and Etihad...the process, which involves a pitch in Miami. Agencies flew to Dubai last week to pitch for Etihad Airways ...

Harman and Bell quit TMW for WDMP

The duo join from TMW, where they worked on accounts including Pimm's, Lynx and First Direct. They will both take the title of creative lead and report to the agency's managing director, Craig Wheeler ... -winning campaigns, including Lynx's "wake up and stay alert" activity. Gavin Wheeler, the WDMP chief executive ...

Sacoor Brothers appoints Now to first UK ad account

The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai. Now will begin work on the brand's UK expansion plans to open six new stores across London and Southeast within the next year. The retailer already has a store in Westfield London ...

Tourism Australia and Emirates entice Brits to go down under

, with Emirates' one-stop service via Dubai. The first phase of the campaign was launched at the beginning ...

Gary Rhodes launches customer magazine

in Dubai and Grenada. Approximately a third of the magazine is advertising. Launch partners include high ...

TMW bolsters planning and social offering

will be responsible for delivering social engagement strategies across the agency's clients, including Unilever's Lynx ...

Clear Channel partners with Curb for sustainable campaigns

such as the recent Lynx augmented reality 'Even Angels Will Fall' campaign, and Nike used chalk advertising ...

 

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