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Lynx, the Unilever-owned male grooming brand, is launching a women's body spray in the UK today (23...'s products, including a body spray, antiperspirant and a shower gel are permanent. Selina Sykes, Lynx marketing manager at Unilever, told Marketing that the Lynx brand is established enough to have the permission to launch a women's fragrance. She said: "As a brand, Lynx has got to constantly find new ways ...
Largely through some cheeky and memorable advertising campaigns, Unilever's Lynx managed to fend ... , the one who does not use Lynx's Dry+ Sensitive loses out, falling into the sea. However, the 'Lynx ... , some retailers reduced the shelf space devoted to deodorants, and some Lynx lines were delisted ...
LONDON - Lynx has tied up with Microsoft to sponsor its MSN Xclusives music event....will feature music acts the Sugababes, VV Brown, Frankmusik and The Maccabees. Lynx is promising the gig will offer excitement way beyond its compact size', promoting the Lynx Bullet compact deodorant with the same strapline. The site also promotes the Lynx Fever and Lynx Dry variants with the website message ...
Unilever deodorant brand Lynx has launched a series of patriotic posters tailored for some...by Bartle Bogle Hegarty, go live today. Lynx is known as Axe outside the UK. ...
The Dubai Department of Tourism and Commerce Marketing (DTCM) has launched a new tourism brand...The brand identity, created in-house, aims to show Dubai's culture alongside the country as a ... , promotions and tour operators that feature Dubai in their portfolios. Content focused on the UK ... it will be promoted are yet to be confirmed. Travellers from the UK and Ireland account for 10% of Dubai's tourist ...
LONDON - Dubai has launched its latest integrated marketing activity..... It will use the strapline This is our Dubai, what's yours?' and will target distinct markets including ... . Created by London agencies Intiative and IM London, the activity represents an increase of 40% on Dubai's advertising spend year on year. Dubai has continued to see visitor number grow, despite the economic ...
Lynx, the Unilever-owned personal care brand, is launching the next push for Lynx Attract, its...at the start of the month for Lynx Attract . The marketing activity features a TV ad that depicts a ... "amorously entangled". The ad ends with the newsreader telling viewers not to buy Lynx Attract and warning people to stay away from the opposite sex. Two more ads will be released on the Lynx Facebook page ...
A look at the performance of Lynx in social media over the past four months....NOVEMBER Despite the launch of Lynx's new fragrance, Final Edition, conversation focused on the AAR's ban of a Lynx digital campaign and a separate poster ad. DECEMBER Scantily clad models ... . JANUARY After dominating the male market for 27 years, Lynx announced plans to release a women ...
Lynx, the Unilever-owned grooming brand, is sponsoring the giant panda mating programme...The sponsorship programme feeds into Lynx's existing body of marketing activity for Attract, its ... may be nearing. Neither panda will be wearing Lynx, but the brand has placed an ad next to the feed from the "panda cam" on the zoo's website . Kieran Danaher, Lynx Attract brand manager, said ...
Unilever is readying a major campaign to promote the UK arrival of a Lynx-branded haircare range...The drive will break in April and continue Lynx s strategy of targeting younger men. Selina Sykes, Lynx marketing manager at Unilever, said the range will complement its body-spray products by helping men to look good . Unilever is extending the Lynx brand into haircare following last year ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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