02 Feb 2005
Lynx is launching a TV campaign that parodies Asian martial-arts films, such as Crouching Tiger...is won over by the Lynx Unlimited fragrance.
Lynx Unlimited is the latest in a series of limited-edition variants and will be available in deodorant, bodyspray and aftershave. It replaces Lynx Touch.
Client: Lynx (Unilever UK Home and Personal Care)
Creative agency: BBH
Media agency: Initiative
...
13 Aug 1998
| by LISA CAMPBELL
Elida Faberge has appointed Clinic to create a new look for the
latest Limited Edition Lynx Apollo...Elida Faberge has appointed Clinic to create a new look for the
latest Limited Edition Lynx Apollo bodyspray. The packaging will be used
as a key medium to announce a special Lynx dance event called Location
Apollo , to be held later in the year. Clinic will also handle an ad
campaign ...
28 Jul 2004
Lever Faberge is currently promoting this summer's Lynx variant - Touch - but it will have to work hard...industry to check it had the kind of sound that would appeal both to DJs and Lynx's young target market ...
for Lynx.
But the campaign wasn't universally popular. Jobling reports that while it went down well ...
Lever Faberge launches a fragrance variant of its market-leading male deodorant Lynx each year ...
26 Feb 2008
| by Greg Delaney, Chairman, DLKW
it is just down the road. The Lynx strategy gets round some of these problems by appealing to what
actually unites, rather than what divides, its target audience of young
men. The Lynx promise is simple: put ...
is that it
is not to be taken at all seriously. So they wouldn't go for him, would
they? I like this latest Lynx ad where ...
11 Mar 1999
| by ALEXANDRA JARDINE
Elida Faberge has begun an online campaign to promote the latest
addition to its Lynx Deodorant...Elida Faberge has begun an online campaign to promote the latest
addition to its Lynx Deodorant brand range, Lynx Voodoo. Banner
creatives and planning and buying were handled by digital marketing
communications company Modem Media Poppe Tyson.
...
27 Sep 2006
| by by Melanie Godsell
LONDON - Unilever is poised to relaunch its Lynx brand as it seeks to take a greater share...which agency will handle this.
The redesign follows a revamp of its Lynx Dry sub-brand last year ...
was to differentiate the Dry range from Lynx' aerosol body-spray products.
The Core was appointed following a four ...
for the brief involving the entire 28 product-strong portfolio.
Lynx had sales of £110m-£115m in the 52 weeks ...
28 Oct 1999
| by EMMA REYNOLDS
Modem Media Poppe Tyson to create an
online advertising campaign for its new men s fragrance, Lynx...Modem Media Poppe Tyson to create an
online advertising campaign for its new men s fragrance, Lynx
Voodoo.
Lynx s target audience is 14- to 20-year-old, trend-setting males. They
go clubbing ...
. The page then reloaded to the home
page, which featured the Lynx Voodoo banner ad.
In the second ...
27 Jul 2005
| by Joanna Bowery
Lynx has been forced to pull its risque 100,000ft2 ad from a field
outside Gatwick Airport because...The ad, which was toned down from the original idea of three naked
figures in the style of the Cerne Abbas Giant, was spray-painted in a
field under the Gatwick flight path earlier this month. Part of Lynx's 'Spray more' activity, the ad aimed to target
holidaymakers flying in and out of the airport ...
29 Aug 1996
| by RICHARD ALLINSON
still
needs help. A quick fix of Lynx turns him into a Premier Division sex
god. All at once he ...
Denim or Hai Karate cliche, it s Vic Reeves
with the tagline The Lynx effect. Remember, it doesn ...
13 Feb 2003
| by DANIEL ROGERS
The government and companies of Dubai have announced a string of marketing initiatives...must be changed from a stop-over hub to an international destination.
Emirates, Dubai's national ...
time, Dubai's civil aviation department agreed a year-long advertising campaign on business TV channel ...
business leaders that Dubai is a centre for commerce and finance.
And, at last week's Business Travel ...