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girl is approached by our Lynx hero laden with flowers. This fails to impress her, however. Some flying ... of his shirt to win his lady with a haze of Lynx Unlimited. Shot on location in Xinchang, China ...
Following on from BBH's man dancing in a bar spot, the latest Lynx ad, from Lowe Worldwide-owned VegaOlmosponce Argentina, had a tough act to follow. The ad shows various shots of men in sweaty, boisterous, male-bonding activities. The hook is that sweat only attracts other men so they must use Lynx ...
Largely through some cheeky and memorable advertising campaigns, Unilever's Lynx managed to fend ... , the one who does not use Lynx's Dry+ Sensitive loses out, falling into the sea. However, the 'Lynx ... , some retailers reduced the shelf space devoted to deodorants, and some Lynx lines were delisted ...
it is just down the road. The Lynx strategy gets round some of these problems by appealing to what actually unites, rather than what divides, its target audience of young men. The Lynx promise is simple: put ... is that it is not to be taken at all seriously. So they wouldn't go for him, would they? I like this latest Lynx ad where ...
This Cannes gold-winning spot for Lynx deodorant is one of the best in a while for this brand, which created by Bartle Bogle Hegarty. The ad begins with a young man and woman in bed and follows them ... know when. Lynx 24-7 lasts 24 hours a day." The commercial was written and art directed by Nick Gill ...
Dubai is planning a two-pronged PR offensive as it faces its biggest economic downturn in three...about an overarching Brand Dubai campaign. Sources revealed that discussions had been held about an wide-ranging campaign to boost Dubai's flagging reputation. Second, as part of this, Dubai is looking for an agency to reb uild its reputation in the fin ancial press. A delegation from Dubai is believed to have ...
The Crown Prince of Dubai is set to appoint an agency to handle PR for his portfolio...Dubai Holding was set up last October to manage the Crown Prince's major projects, which include Dubai Internet City, Dubai Media City and Jumeirah International hotels. It is understood that the company has already seen pitches from several PR agencies to handle the global corporate brief. ...
LONDON - Tullo Marshall Warren is to launch a presence in Dubai to help service the needs of its...The new venture, TMW's first overseas office, will be led by Paul Dodds, a group account director at the direct marketing agency. TMW already works for companies in the region, including Dubai Holding, for which it launched a new corporate website, and Jumeirah, a luxury hotel group based in Dubai. The agency ...
The government of Dubai has called on the Foreign and Commonwealth Office (FCO) for advice...The FCO has been providing ongoing advice following a visit to London by the Dubai Executive Council in June. Former FCO comms chief Lucian Hudson said: 'The FCO, working with others in the British ... .' Dubai Executive Council director of executive council affairs Nasser Al Hamli is interested ...
It has rebranded its advertising, media and marketing operation as Truly, in conjunction with the launch of its first overseas office in Dubai. Truly London and Truly Dubai will operate alongside Truly Consulting and Leftfield, which will offer business consulting and digital work respectively. Paul Simons ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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