15 Mar 2010
| by Joe Thomas
LONDON - Specsavers has broken a new TV ad which parodies Lynx's famous 2006 'Billions' ad...to Specsavers' and The Lynx effect' to form the strapline 'The should've gone to specsavers Effect', which ...
-clad women, who were then multiplied in post-production by Framestore. Mimicking the original Lynx ad ...
for the strapline had to be sought from Unilever, owner of the Lynx brand. The deodorant the man uses in the ad ...
12 Jun 2000
| by COLIN GRIMSHAW
Initiative Media has snapped up TV ad slots for a new batch of
fantasy female ads for Lynx...Initiative Media has snapped up TV ad slots for a new batch of
fantasy female ads for Lynx. The commercials will run around Euro 2000
and Grand Prix coverage, and alongside programmes such as Xena Warrior ...
advertiser Boomerang to distribute 550,000 postcards of the Lynx-effect
girls in cinemas across the UK ...
30 Nov 2009
| by Kate Nettleton
Financial institutions owed money by Dubai World, the ailing holding company of the Dubai Government, were handed a lifeline by The United Arab Emirates' central bank. The Abu-Dhabi-based bank is offering a special liquidity scheme to banks that are owed debts by Dubai World in a bid to increase market ...
28 Nov 2007
| by Nicola Clark
Universal Music has struck brand partnerships with Lynx, Samsung and Topshop for a music download...Each partnership will be backed by a dedicated online store where
customers can use in-pack and email vouchers to download content. The
Lynx offer will feature Christmas packs containing a unique code ...
will be available on a Lynx-branded website. A Topshop-branded website will offer customers a free album download ...
23 Mar 2010
| by Joe Thomas
LONDON - Specsavers has extended its TV campaign, a Lynx parody called 'The Specs Effect...on 14 March and merged the two straplines from both Specsavers and Lynx brands 'Should've gone to Specsavers' and 'The Lynx effect' creates 'The should've gone to Specsavers Effect', which appears at the end of the ad. The ad parodies Lynx's famous 2006 'Billions' ad. ...
01 Dec 2011
Agencies are being whisked off to Miami and Dubai this week for the Carnival Cruises and Etihad...the process, which involves a pitch in Miami.
Agencies flew to Dubai last week to pitch for Etihad Airways ...
16 Mar 2010
Specsavers has launched a new TV ad based on Lynx's famous 2006 'Billions' ad, featuring a...The new TV ad, 'Specs effect', merges the two straplines from both brands - 'Should've gone to Specsavers' and The Lynx effect' - to form the strapline 'The should've gone to specsavers Effect', which appears at the end of the ad. Created by the retailer's in-house creative team, the ad aired ...
18 Jun 2007
| by Richard Abbott
DUBAI - Bottled water brand Masafi has unveiled a new identity, as it attempts to become a
11 Apr 2007
| by Richard Abbott
DUBAI - Lowe has won the global advertising brief for Middle East-based furniture chain THE One...session at a Dubai hotel, where he asked them to record and deliver a song about THE One within 24 hours ...
return to the business for Mounir Harfouche, the agency s new Dubai managing director, who worked ...
( 1.5m). Lowe Middle East and North Africa is a joint venture between Lowe Worldwide and the Dubai ...