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The Dubai Department of Tourism and Commerce Marketing (DTCM) has launched a new tourism brand...The brand identity, created in-house, aims to show Dubai's culture alongside the country as a ... , promotions and tour operators that feature Dubai in their portfolios. Content focused on the UK ... it will be promoted are yet to be confirmed. Travellers from the UK and Ireland account for 10% of Dubai's tourist ...
LONDON - Dubai has launched its latest integrated marketing activity..... It will use the strapline This is our Dubai, what's yours?' and will target distinct markets including ... . Created by London agencies Intiative and IM London, the activity represents an increase of 40% on Dubai's advertising spend year on year. Dubai has continued to see visitor number grow, despite the economic ...
Lynx, the Lever Faberge male grooming brand, is launching a branded VIP in-flight service to Lynx..., Clubber's Guide Ibiza Trips, the Lynx Class service will provide a unique programme of in-flight entertainment, including Lynx advertiser-funded programmes as well as free product samples for travellers. The service is part of the Lynx brand's diversification into leisure. Unilever decided to expand the brand ...
The Dubai Department of Tourism has appointed Initiative to handle its UK media planning and buying...Initiative won the business without a pitch, as the Dubai government gears up for a push to promote its tourism industry. The agency has previously worked for Dubai Tourism when it was appointed ... to £1 million. Creative work has previously been developed in-house and by overseas agencies. Dubai ...
to Dubai route, called DXB and produced by Hot Media...The magazine, which is written by journalists from Dubai, features guides to shops, restaurants and things to do in Dubai. It aims to give Virgin passengers an insider's guide to the best shops ... will include vouchers offering discounts on everything from dinners to dune buggies in Dubai. Monthly events ...
the estimated $10 million media planning and buying task for its luxury resort in Dubai....Walker Media will handle planning and buying in the UK, Germany and Russia for the Atlantis The Palm resort in Dubai following its recent opening. The appointment of Walker follows the selection of Team Saatchi to handle creative for the resort launch. UK activity for the launch will commence later ...
to handle above-the-line advertising for its latest luxury resort in Dubai....in the world, the Palm Jumeirah in Dubai. The development, which has been designed as a sister hotel ... in the Bahamas, Mexico, Mauritius, the Maldives and Dubai. Additional One Only properties are currently ...
at Dubai International Airport....Jean-Charles Decaux, the chairman of JCDecaux, said: "This is a key contract in the development strategy run by JCDecaux in recent years in the Middle East, as it positions JCDecaux in the largest and most visible airport in the region." Dubai International will have an annual capacity of 75 million ...
LONDON - Soon-to-open Dubai-based luxury hotel Atlantis, The Palm has appointed Jenny Naylor...,500 rooms, opens in September. The holiday destination is a $1.5bn joint venture involving Dubai ...
It's not often that PR proves itself to be the ultimate communications tool, Dubai provides...A few months ago, Saeed Ahmed Saeed, managing director of The Palm, must have been pleased with the progress being made on the extraordinary development off the coast of Dubai. After two years ... attractiveness of Dubai. The cost? Ten apartments (from a total of 5000) and Hill Knowlton's very well ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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