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Lynx 'the chain' by BBH

01 Feb 2012

Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.

Lynx 'breaking news' by Razorfish

28 Feb 2012

A new ad for Lynx Attract, created by Razorfish, "breaks the news" of a worldwide epidemic of men

Lynx 'cops and robbers' by BBH

25 Jan 2012

Lynx is promoting a new variant, called Lynx Attract, that includes a female fragrance....The campaign will launch with a teaser video created by Bartle Bogle Hegarty and directed by Chris Palmer that is designed to show the impact of the "Lynx Effect" on both sexes. A female cop and a male robber run through the streets in a seemingly intense chase scene. The film ends with the strapline ...

Think BR: Creativity has sprung from the Arab spring

13 Mar 2012 | by Nick Darken

at the the Dubai Lynx Awards, writes Nick Darken, ECD, Albion....out there after being invited to judge the 2012 Dubai Lynx awards. The awards, which are now ... Dubai Lynx winners. Nick Darken, ECD, Albion ... There's a clich d perception about Dubai advertising: It's the place creatives go to die - a one ...

Girls get the 'Lynx effect'

23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Lynx, the Unilever-owned male grooming brand, is launching a women's body spray in the UK today (23...'s products, including a body spray, antiperspirant and a shower gel are permanent. Selina Sykes, Lynx marketing manager at Unilever, told Marketing that the Lynx brand is established enough to have the permission to launch a women's fragrance. She said: "As a brand, Lynx has got to constantly find new ways ...

Lynx unleashes the chaos for both sexes

01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Lynx is today launching the above-the-line brand campaign for Lynx Attract, the line that has...'Anarchy Matchmaker' and 'Kissing Chaos' through the Facebook page for Axe, the brand name for Lynx in global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding ...

Lynx unleashes more chaos in Attract drive

24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Lynx, the Unilever-owned personal care brand, is launching the next push for Lynx Attract, its...at the start of the month for Lynx Attract . The marketing activity features a TV ad that depicts a ... "amorously entangled". The ad ends with the newsreader telling viewers not to buy Lynx Attract and warning people to stay away from the opposite sex. Two more ads will be released on the Lynx Facebook page ...

Brand barometer: Social media performance of Lynx

16 Mar 2012 | by Gemma Charles

A look at the performance of Lynx in social media over the past four months....NOVEMBER Despite the launch of Lynx's new fragrance, Final Edition, conversation focused on the AAR's ban of a Lynx digital campaign and a separate poster ad. DECEMBER Scantily clad models ... . JANUARY After dominating the male market for 27 years, Lynx announced plans to release a women ...

Lynx sponsors panda mating programme at Edinburgh Zoo

19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Lynx, the Unilever-owned grooming brand, is sponsoring the giant panda mating programme...The sponsorship programme feeds into Lynx's existing body of marketing activity for Attract, its ... may be nearing. Neither panda will be wearing Lynx, but the brand has placed an ad next to the feed from the "panda cam" on the zoo's website . Kieran Danaher, Lynx Attract brand manager, said ...

Lynx lines up campaign for new haircare range

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Unilever is readying a major campaign to promote the UK arrival of a Lynx-branded haircare range...The drive will break in April and continue Lynx s strategy of targeting younger men. Selina Sykes, Lynx marketing manager at Unilever, said the range will complement its body-spray products by helping men to look good . Unilever is extending the Lynx brand into haircare following last year ...

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