22 Jun 2011
| by Anne Cassidy
London for Dulux "Dulux walls," Foam London/Sony Music Entertainment UK Creative London for RCA "hurts ...
09 Mar 2009
| by Sarah Johnson
LONDON - Dulux has joined forces with ITV and The Sun newspaper to launch a campaign encouraging...of the campaign The Sun's will be working with Dulux to paint and rejuvenate community projects throughout 2009 ...
30 Sep 2008
Dulux has appointed customer publishers Cedar Communications to produce its Colour Guide for 2009....The title, which has a circulation of 1m, is mostly distributed via
retailers such as B&Q and Homebase. The guide was relaunched earlier
this year in a handbag-size format. Dulux and Cedar are researching alternatives to the traditional colour
cards. The guides will form part of Dulux's ongoing ...
01 Apr 2008
Dulux is rolling out an integrated campaign across a number of IPC Southbank magazines and websites...The promotion, which will run throughout 2008, will include homepage
takeovers on livingetc.com and housetohome.co.uk, allowing consumers to
customise the sites in Dulux paint colours. The web activity will be backed by a press campaign in six IPC Southbank
titles. Last December, IPC Southbank poached Alicen ...
28 Mar 2008
| by Staff
LONDON - IPC Southbank has secured an advertising deal with Dulux paints covering its digital...The deal will run throughout 2008 and includes homepage takeovers on Livingetc.com and HousetoHome.co.uk . The partnership, which was brokered by MediaCom, will see Dulux takeover the homepages twice this year, allowing visitors to customise the sites in Dulux colours. Display activity ...
09 May 2007
| by Joanna Bowery
ICI paint brand Dulux is reviewing its UK media account as part of a wider rethink of its global...brands Cuprinol and Polycell. Dulux has played a major role in rejuvenating the paint sector over ...
agency, Abbott Mead Vickers BBDO, to
promote the brand as a colour consultant. Last year, Dulux ...
customers to think
about which combinations work best. As part of its focus on women, Dulux also sponsors ...
06 Jun 2003
| by Jeremy Lee,
LONDON - ICI is reviewing its £6m Dulux, Cuprinol and Polycell media accounts with a view...PHD is the incumbent on Dulux, which makes up the bulk of the account, while Carat handles the media for the Polycell and Cuprinol ranges.
"We have very good relationships with both our agencies ...
Loney O'Connell.
ICI is currently in the throes of reviewing Dulux's digital creative account ...
10 Mar 2009
Dulux has teamed up with ITV and The Sun to launch a campaign encouraging people to decorate
26 Sep 2007
Paint brand Dulux has extended its sponsorship of US comedy drama Ugly Betty to its second series...The tie-up, which begins on 5 October, will be backed by a marked
increase in digital activity, including an advertorial microsite and
online competition. The activity, which is being overseen by Dulux marketing director Matt
Day, uses the strapline 'We know the colours that go'. The campaign,
created ...
28 Sep 2007
The paint manufacturer Dulux has extended its sponsorship deal with Channel 4's Ugly Betty series.