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Dulux, the paint brand, is placing consumers' emotional connection to the brand at the heart of its...The 'Home Improvement by Dulux' campaign by BBH focuses on the brand's ability to change consumers' homes and moods, through the redecoration of individual rooms. It runs under Dulux's "Let's colour ... hails the return of the iconic Dulux dog, which was left out of the brand's "Let's colour" global ...
Abbott Mead Vickers BBDO is unveiling a new print campaign for Dulux that shows how the brand can...a bow in the colour of "rock candy", a vibrant shade of pink from the Dulux range. Holding the dog ... , calm character" who wants to "liven things up". When opened, the tip-on reveals Dulux colour sets ... learn about colour chemistry. The endline reads: "Dulux. We know the colours that go." The second ad ...
LONDON - Dulux has joined forces with ITV and The Sun newspaper to launch a campaign encouraging...of the campaign The Sun's will be working with Dulux to paint and rejuvenate community projects throughout 2009 ...
Dulux is rolling out an integrated campaign across a number of IPC Southbank magazines and websites...The promotion, which will run throughout 2008, will include homepage takeovers on livingetc.com and housetohome.co.uk, allowing consumers to customise the sites in Dulux paint colours. The web activity will be backed by a press campaign in six IPC Southbank titles. Last December, IPC Southbank poached Alicen ...
LONDON - The paint giant Dulux has contacted an undisclosed number of agencies about its digital...Dulux has yet to brief agencies, but has requested credentials with the aim of appointing ... the development of digital work to support its Dulux Once brand and its new paint product, Realife. Last month ... paint, scrubbable and stain-resistant. It is aimed at families. The Dulux roster agency Design Bridge ...
new deal with Dulux....Cartoon Network is breaking away from its traditional sponsorship partners for the first time in a new deal with Dulux. Kidzone, a children s stencil and paint brand from the Dulux household ... with adults. According to BARB, there are now 294,000 mothers tuning in. However, both Dulux ...
Dulux, the paint brand owned by ICI has appointed Traffic Interactive, Abbott Mead Vickers BDDO...Dulux, the paint brand owned by ICI has appointed Traffic Interactive, Abbott Mead Vickers BDDO ... , customer marketing manager for Dulux, said: We will be overhauling our web sites to focus on product ... . Traffic Interactive will revamp the current UK Dulux web site, www.dulux.com, and there will also ...
ICI Paints has unveiled a new web site for its Dulux brand that allows consumers to experiment with paint colours online, using a 'virtual decorating' tool. The site, dulux.co.uk, was created ... . Dulux wanted to tap into the huge interest in home decoration in the UK, fuelled by TV shows ...
Dulux is using the internet for its first viral campaign and microsite to raise awareness of its ... series of male torsos, to Dulux paint colours. There is also a series of links and jokes to encourage ... , the viral campaign will encourage consumers to experiment with colour schemes using Dulux's MousePainter ...
WINNER Project: Dulux colour mixing Client: Mark Bullock, group brand director, Dulux Agency ... , Hussen Natha, Wil Bevan Dulux was aiming to position itself as the expert on colour as well ... /Dulux. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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