Search results for Dulux

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Dulux boosts website with multimedia campaign

05 Apr 2006 | by by Suzanne Bidlake

LONDON - In a move to win customers before they set foot in-store, ICI's Dulux is building its...brand's repositioning as a "colour consultant" rather than a paint supplier. A large part of Dulux ... , for example. The brand's aim is that visitors will choose the Dulux colour they want to buy before walking into a shop to buy paint. Once in-store, they will be met with Dulux leaflets and magazines to provide ...

Direct News brief: Dulux launches promotion

18 May 2005

Dulux has launched a promotion through direct agency SMP. The activity will run in high

Direct News Brief: Dulux hires Agency.com

12 Apr 2006

Dulux has hired Agency.com to create an online campaign to support a TV and press campaign

Redwood puts ads for third parties in Dulux Colour title

10 Apr 2000 | by RACHEL MINTER

Redwood is to lure third-party advertising into its Dulux customer title Colour and has won...Redwood is to lure third-party advertising into its Dulux customer title Colour and has won the direct marketing business for Safeway. The summer issue of paid-for Colour, out in June, will be the first to take non-Dulux advertising. The issue has been increased from 98 to 106 pages ...

Direct News brief: Dulux to run 'Scratch & Win' promotion

04 Aug 2004

Dulux is running a 'Scratch Win' promotion for products sold in DIY chain Wilkinson in England

ICI Paints to launch door-drop campaign via SMP

27 Jul 2004 | by Staff,

LONDON – ICI Paints, owner of Dulux, has launched a door-drop campaign and 'scratch and win...are involved in this promotion through interaction with the brand at point of purchase. With Dulux money ...

DIRECT MARKETING: E-MAIL HITS HOME - Holly Acland looks at why advertisers such as Dulux and P

05 Oct 2001 | by HOLLY ACLAND

There has been a tendency in the direct marketing industry to play down the significance of e-mail marketing with practitioners rather sniffily pointing out that it is, after all, "just another marketing channel". This reluctance to wholeheartedly embrace e-mail into the direct marketing...

RELATIONSHIP MARKETING AWARDS 1999: Best customer magazine (consumer)

02 Dec 1999

WINNER Client Dulux Agency Redwood Publishing HIGHLY COMMENDED Client Bass Brewers...WINNER Client Dulux Agency Redwood Publishing HIGHLY COMMENDED Client Bass ... , there was no doubt about the overall winner, Dulux s Colour. As one judge noted: This is so spot ... needs to be seen in the retail context, where DIY stores are in a price war. Yet Dulux research ...

DIRECT: News in brief

02 Aug 2001

Dulux is running a door-drop campaign to promote its Dulux Decorator Service. The creative is in the form of a photograph with the service details on the reverse side. The imagery of a room in the process of being badly-decorated encourages homeowners to think about home improvement. Distribution ...

DIRECT: Curtis Hoy name disappears after Ignition merger

10 Jun 1999 | by TIM GREENHILL, Managing Director, Baste

Direct marketing and sales promotion agency Ignition Marketing is to merge with Curtis Hoy Promotions. The London agencies signed a deal last week that will see the Curtis Hoy name dropped. Ignition s client list includes Thomas Cook, Wimpy, and ICI Dulux. It is ranked 46 in Marketing s league ...

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