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Bartle Bogle Hegarty lands £60m global Dulux ad brief

02 Jun 2011 | by Anne Cassidy

Dulux has appointed Bartle Bogle Hegarty to its £60 million global advertising account after a...BBH will work with the brand on developing a global communications strategy for Dulux ... for Dulux to celebrate the 50th anniversary of the Dulux dog appearing in its ads. McCann will continue to handle creative for Dulux's sister AkzoNobel brands Cuprinol and Polycell. Last year, Euro RSCG ...

Euro RSCG beats two to Ideal Standard European ad brief

19 Jan 2012 | by Matt Williams

with Euro RSCG on the Dulux ad business. Bright said: "We were impressed by Euro RSCG's planning ...

Rapp creative directors poached by Pulse

10 Feb 2012 | by Daniel Farey-Jones

, lastminute.com, British Airways, Nintendo, Philips, Dulux, Lloyds Bank, Ikea, Costa Coffee and The Guardian ...

Glue Isobar wins AkzoNobel DIY digital creative account

03 May 2012 | by Katherine Levy

The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands ... for the global redevelopment of dulux.co.uk. The agency will be responsible for delivering digital strategy ... to handle the 60 million Dulux ad account. Penny Herriman, the chief executive of Isobar UK, said: "We ...

AkzoNobel hands corporate brief to Tetra Strategy

08 Mar 2012 | by Alec Mattinson

The multinational giant behind Dulux has handed a significant brief to Tetra Strategy...AkzoNobel, whose brands include Dulux, Cuprinol and Polycell, has charged Tetra with handling a wide-ranging corporate affairs brief in the UK. The agency won the account, estimated to be worth a ... of recognition in the UK - last week, Dulux featured in the top ten UK 'superbrands', ahead of Marks Spencer ...

18 Feet & Rising lands £3m Cuprinol business

17 May 2012 | by Anne Cassidy

to handle its digital creative account for its portfolio of DIY products including Cuprinol, Dulux, Polycell and Hammerite. In June last year, the company hired Bartle Bogle Hegarty to handle the 60 million Dulux ...

Dulux dog returns for 50th anniversary campaign

31 Mar 2011 | by Anne Cassidy

One of the most recognised advertising icons of all time, the Dulux dog, is to return to TV screens...Dulux owner AkzoNobel has appointed McCann London, which handles creative for its Cuprinol and Ronseal brands, to handle a one-off project that will see the current Dulux dog, "spud", on TV in a pre ... home makeoever. McCann s appointment to the project coincides with a review by Dulux of its global ...

Dulux drops Euro RSCG from £60m global creative account

01 Mar 2011 | by Matt Williams

Dulux has parted company with its ad agency Euro RSCG London as it considers ditching its global...integrated campaign called "Let's Colour", which sent Dulux products around the world to transform grey spaces with vibrant colour. Dulux is now understood to be opting away from using a global ad agency ... confirmed. In February last year, Kerris Bright, Dulux's global chief marketing officer, left the company ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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